Shy Bird by Perky Bros
Posted: Filed under: Cafes, Bars and Restaurants, Food and Drink | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Cafe Logos, Coffee Cup Designs, Coffee Logos and Packaging Design, Coffee Shop Branding, Colour in Use: Pastels, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Perky Bros, Fonts in Use: Maison, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, New Logo, Pastel Colours, Property Development Logos, Restaurant & Cafe Menu Designs, Restaurant Logos, Serif Logotypes, The Best Brand Identities of 2020, The Best Design for Print 2020, The Best Graphic Design Work of 2020, The Very Best of 2020, Uncoated Papers & Cards, Wordmark Design Comments Off on Shy Bird by Perky BrosText by Richard Baird
Shy Bird is a all-day café, rotisserie and bar in Cambridge, Massachusetts. Its core mission is to elevate chicken, and the experience of eating chicken into the realms of the exceptional through gastronomic know-how, a beautiful interior and a visual identity designed by American studio Perky Bros. Drawing their inspiration from the red junglefowl, the “original chicken” and descendant of the domestic chicken, and its beautiful yet shy nature, the studio plays with contrasts, the loud and the quiet, the bold and the finely detailed. This runs as the continuous thread throughout the visual identity, linking takeaway surfaces such as coffee cups and sandwich wraps with the dine-in surfaces of menus and coasters. This is achieved through bold colour blocking and typography, a finer pattern, material texture and small playful illustrations.
Tea & Glory by Socio Design
Posted: Filed under: Fonts in Use, Food and Drink, Logo Reviews, Packaging Reviews | Tags: Bag Design, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, British Design, Cafe Logos, Colour in Use: Pastels, Coloured Paper, Copper Block Foil, Design For Print, Design Opinion, Design Reviews, Designed by Socio Design, Designed in London, Fonts in Use: Domaine, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Pastel Colours, Sans-serif Logotypes, The Very Best of BP&O, Type Foundry: Klim Type Foundry, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Tea & Glory by Socio DesignOpinion by Richard Baird.
Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.
Broadgate by dn&co
Posted: Filed under: Fonts in Use, Logo Reviews, Property | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Business Card Design, Colour in Use: Pastels, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by dn&co., Designed in London, Fonts in Use: Euclid Flex, Form Language, From the United Kingdom, Generative Logos, Graphic Design, Graphic Design Blog, Hoarding Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Place Branding, Sans-serif Typography, The Best Business Cards of 2018, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Foundry: Swiss Typefaces, Typography, Wordmark Design Comments Off on Broadgate by dn&coOpinion by Richard Baird
Broadgate is the largest pedestrianised neighbourhood in Central London. It is adjacent to the busy transport hub of Liverpool Street station, surrounded by Shoreditch, Spitalfields, Old Street and the City, made up of a diverse community and uses that span innovation, finance, food, retail and contemporary cultural activities.
The area will receive a £1.5 billion investment to further its development as a world-class mixed-use destination. This will include 4.9 million sq ft of new and redefined workplaces, retail spaces, public areas and restaurants described by dn&co., the design studio behind Broadgate’s graphic identity, as embodying the community and feel of the historic piazza with the energy of modern London.
Broadgate connects and contains diverse areas, each with their own unique character, services and experiences, and will go on to include many more. Wrangling these into a singular coherent identity, one that is inclusive yet with a definitive identity and without the preconceptions of typical B2B communications was a critical part of the challenge. This was achieved through a generative and kinetic B; a dynamic and constantly shifting container and outline. This motif, alongside a contrasting dark and light colour palette and complementary type treatment, serve to unify posters, business cards, tote bags, website, installations, social media profiles and merchandise.
