Little Wolf by Perky Bros, United States
Posted: Filed under: Cafes, Bars and Restaurants, Food and Drink, Logo Reviews, Packaging Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Cafe Logos, Coffee Logos and Packaging Design, Coffee Shop Branding, Colour in Use: Pastels, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Perky Bros, Fonts in Use: Maison, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, New Logo, Pastel Colours, Property Development Logos, Sans-serif Typography, Serif Logotypes, The Best Graphic Design Work of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Uncoated Papers & Cards, Wordmark Design Comments Off on Little Wolf by Perky Bros, United StatesOpinion by Richard Baird.
Little Wolf is an American small-batch coffee roastery, subscription service and café created by former accountant turned coffee roaster Chris Gatti. Tennessee-based graphic design studio Perky Bros recently worked with Chris to developed a new graphic identity that would link a variety of assets. These included stationery, business cards, individual coffee bags, tote bags, merchandise, subscription boxes and website.
Perky Bros describe their design as being inspired by one part science and two parts storybook. This can be seen in the systematic use of type and colour, and the variety and character of illustration. These draws together and convey Chris’ commitment to methodically sourcing, roasting and preparing the highest quality beans, his dedication to making specialty coffee a more accessible and friendly experience, and his belief that coffee is only as good as the company it is shared with.
Ki Sunscreen by Akin, New Zealand
Posted: Filed under: Fitness, Health and Beauty, Fonts in Use, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Colour in Use: Pastels, Coloured Paper, Cosmetic Packaging, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed in Auckland, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, Typography, Uncoated Papers & Cards Comments Off on Ki Sunscreen by Akin, New ZealandOpinion by Richard Baird
Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. It is made from the latest generation of ingredients proven to protect, and those that help to control oils and maintain a matt finish. This balance between clinically proven effectiveness and cosmetic mindfulness is expressed by its brand identity and packaging design, developed by Auckland studio Akin, in the meeting of bold black logotype, and the material interaction between uncoated paper and print finish.
Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAE
Posted: Filed under: Education, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Campaign Design, Colour in Use: Pastels, Design Blog, Design News, Design Opinion, Design Reviews, Designed in Dubai, Designed in Sydney, Graphic Design, Graphic Design Blog, Graphic Design Shortlist 2017, Logo Design & Branding Blog, Logo Design Resource, Logo Opinion, Logos, Logotypes, Pastel Colours, Poster Design, Sign Design, Smile In The Mind, The Best Graphic Design Work of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Play, Typography Comments Off on Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAEOpinion by Richard Baird.
Sydney Dyslexia intends to challenge the misconception that dyslexia is a learning disability, and instead, move the conversation forward, to more appropriately address it as a learning difference. Sydlexia is an innovative and pioneering platform, created by Sydney Dyslexia, to help aid this change, and offers new techniques and training methods to help facilitate “dyslexia correction”.
Dyslexia is the most common learning disorder. It affects 1 in 10 people worldwide. It is indifferent, and its challenges are felt by those from all walks of life. Sydlexia worked with BBDO Dubai on brand identity and its first campaign with the intention of engaging a diverse group of people.
Taking their cues from the universal notion of dyslexia as a learning difference that breaks up and rearranges letters and words, BBDO finds a convivial, modern and universal expression that draws a lot of visual and cognitive equity from simple typographical play, the fracturing of words and the process of their reconstruction.
