Osofor by Paul Belford Ltd.
Posted: July 19, 2018 Filed under: Fashion, Logo Reviews | Tags: Blind Emboss, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Paul Belford Ltd, Edge Painted Detail, Graphic Design, Graphic Design Blog, Jewellery Logos, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Retail Logos, Sans-serif Typography, Stationery Design, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Osofor by Paul Belford Ltd.Opinion by Richard Baird.
Osofor will be a digital-first and lab-grown diamond jewellery business able to create stones of any shape and cut. It will offer a modern and sustainable luxury brand to those who desire the material qualities of diamonds without the environmental and sociological impact. Osofor intends to distinguish itself further by fusing enduring aesthetic desirability and artisanal practice with experimental materials, unexpected production processes, a highly-personalised service and a “beautifully-designed immersive online experience”.
The business is currently at the stage of product development; working with scientists, material technologists and inventors to develop a carefully-crafted launch collection. Paul Belford Ltd. was commissioned by Osofor to develop its graphic identity. This is characterised by a variety of cut stone-like symbols, faceted stationery and an animated visual gesture online that refracts the white light of an uppercase sans-serif logotype. This links website splash page, business cards, letterhead and packaging.
Maison De Greef 1848 by Base Design
Posted: July 13, 2018 Filed under: Fashion, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Base, Graphic Design, Graphic Design Blog, Jewellery Logos, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Retail Logos, Sans-serif Typography, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Maison De Greef 1848 by Base DesignOpinion by Richard Baird.
Maison De Greef 1848 is a high-end luxury jewellery brand, expert watchmaker and retailer that opened its first shop in 1848 at 24 Rue au Beurr, Brussels. Shortly after De Greef became the official clockmaker for the Belgian National Railway Company and then the supplier of pocket watches for the Belgian Navy.
The brand has built an enduring legacy and weathered many changes over its 170-year life. It remains a family business and is in the hands of its seventh generation. This new generation worked with Base Design to rethink the clichés of the market and develop a new graphic identity. This is characterised by a bold simplicity of type and in words, a contrast of colour and a conviviality of image, and included stationery, packaging, bags and website design.
DomésticoShop & DomésticoMarket by Mucho, Spain
Posted: November 22, 2017 Filed under: Logo Reviews, Retail | Tags: Bag Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mucho, Designed in Barcelona, Geometric Pattern, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Patterns, Retail Logos, Sign Design, Spanish Design, Swing Tag Design, Typography, Uncoated Papers & Cards, White Ink, Wordmark Design Comments Off on DomésticoShop & DomésticoMarket by Mucho, SpainOpinion by Richard Baird.
DomésticoShop is online retailer of designer homeware which has grown to become the leader in the Spanish market. It stocks an array of items, from furniture and kitchenwear to textiles and lighting. To coincide with the launch of Doméstico’s concept store DomésticoMarket, and the opening of a new flagship store in Barcelona, the retailer worked with Mucho to revise its brand architecture and visual expression. This included a new logotype, a graphic identity of modern colour and form, and material assets that included bags, stickers, swing tags and signage.
