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Ascari by Blok Design

Opinion by Richard Baird

Logotype, menus, signage and package design by Blok for Italian resteruant Ascari

Ascari is an Italian restaurant which two locations, one on Queens Street East and another newly opened establishment on King St West. Toronto, Canada. It is named after the proprietor’s hero, Formula 1 legend, Alberto Ascari, (who was also known for his love of food). To reflect both the passion for good simple food and racing, design studio Blok developed an identity that brings together the visual cues and photography of 1950’s motor sport with a modern use of colour–the striking blue of Alberto Ascari’s helmet–and the outlines and solid fill logotype. These link coasters, business cards, signage and menus.

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LogoArchive Issue 1 Limited Re-Issue (200)

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird

This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up.

This first issue was a compact 10 pages printed on Colorplan Ebony 135gsm with five passes of white and finished with black staples, it was a small first step that was the foundation of a series of 5 numbered issues and an ExtraIssue from CanadaModern. It was the first printed piece to fall under BP&O’s new publishing platform.

LogoArchive Issue 1 sold out in two days, and was followed by three three other sellouts. The series has been kindly been featured on Dezeen, It’s Nice That, Brand New, Creative Boom, LogoDesignLove and Design Week, and has been featured in the April 2019 issue of Computer Arts Magazine.

LogoArchive Zines are available to order from LogoArchive.Shop.

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BP&O Collections — Business Cards for Architects

Selected by Richard Baird.

A continually updated collection of business cards designed as part of a broader graphic identity programme for architects, architectural studios, events and specialist retailers, reviewed and published on BP&O. Between them, these typically explore architectural enduring considerations and express these graphically and/or materially.

This post moves between a simple use of type and arrangement to those employing dyed boards and print finishes to call to mind architectural materials, processes and principles. Light and shade, the framing of space and a play with light and shade are recurring motifs, yet are weaved together, alongside other assets, to create a distinctive identity. Occasionally this breakaway with an unusual and unexpected use of colour, serving to differentiate and emote. Check out plenty more at BP&O – Collections or subscribe to the series here.

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