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BP&O Collections — Minimalist Brand Identity Design

Opinion by Richard Baird Posted 8 December 2016

Minimal Brand Identity Designs

A collection of some of the more reductive brand identity programmes reviewed and published on BP&O. Featured studios include Mucho, Brief, and Neue, and cover a variety of clients, industries, and categories, from fashion and tech start-ups to architectural studios and product design companies. The work featured is reductive but well-intentioned, aesthetically restrained and communicatively precise. These often rely on simple forms, few type choices and solid colour. Be sure to click each image to read about the intentions of each design.

We Compost by Seachange

Minimal Design & Branding – We Compost by Seachange

360ME, Montgomery+Evelyn by Studio Makgill

Minimal Design & Branding – 360ME, Montgomery+Evelyn by Studio Makgill

Åhléns by Happy FB

Minimal Design & Branding – Åhléns by Happy FB

Arper 2018 by Clase bcn

Minimal Design & Branding – Arper 2018 by Clase bcn

The Architect’s Bookshop by Garbett

Minimal Design & Branding – The Architect's Bookshop by Garbett

FranklinTill by Commission

Minimal Design & Branding – FranklinTill by Commission

Architects Accreditation Council of Australia by Toko

Minimal Design & Branding – Architects Accreditation Council of Australia by Toko

Broadgate by dn&co

Minimal Design & Branding – Broadgate by dn&co

Rimowa by Commission, United Kingdom

Minimal Design & Branding – Rimowa by Commission, United Kingdom

A.N Other by Socio Design, United Kingdom

Minimal Design & Branding – A.N Other by Socio Design, United Kingdom

Holvi by Werklig, Finland

Minimal Design & Branding – Holvi by Werklig, Finland

Planned Living Architects by A Friend Of Mine, Australia

Minimal Design & Branding – Planned Living Architects by A Friend Of Mine, Australia

Institute by Commission Studio, United Kingdom

Minimal Design & Branding – Institute by Commission Studio, United Kingdom

Superkül by Blok, Canada

Minimal Design & Branding – Superkül by Blok, Canada

PLATF9RM by Studio Makgill, United Kingdom

Minimal Design & Branding – PLATF9RM by Studio Makgill, United Kingdom

The Dayrooms by Two Times Elliott, United Kingdom

Minimal Design & Branding – The Dayrooms by Two Times Elliott, United Kingdom

Edition by South, New Zealand

Minimal Design & Branding – Edition by South, New Zealand

Artek Helsinki by Tsto, Helsinki, Finland

Minimal Design & Branding – Artek Helsinki by Tsto, Helsinki, Finland

Capt by Bunch, United Kingdom

Minimal Design & Branding – Capt by Bunch

Corps Reviver by Spin, United Kingdom

Minimal Design & Branding – Corps Reviver by Spin, United Kingdom

ShopAround by Design by Toko, Australia

Minimal Design & Branding – ShopAround by Design by Toko, Australia

Soap Co. by Paul Belford Ltd, United Kingdom

Minimal Branding & Packaging – Soap Co. by Paul Balford Ltd.

Trika by Bunch, United Kingdom

Minimal Design & Branding – Trika by Bunch, United Kingdom

Disrepute by Two Times Elliott, United Kingdom

Minimal Design & Branding – Disrepute by Two Times Elliott, United Kingdom

Helbers by Only, United Kingdom

Minimal Branding & Packaging – Helbers by Only

Lux Capital by Mucho, United States

Minimal Design & Branding – Lux by Mucho

Altaskifer by Neue, Norway

Minimal Design & Branding – Altaskifer by Neue

Wadha by Two Times Elliott, United Kingdom

Minimal Design & Branding – Wadha by Two Times Elliott

Farah by Post, United Kingdom

Minimal Design & Branding – Farah by Post, United Kingdom

Fathom Architects by dn&co, United Kingdom

Minimal Design & Branding – Fathom Architects by dn&co.

NAU by Design by Toko, Australia

Minimal Design & Branding – NAU by Design by Toko, Australia

OTHR by Franklyn, United States

Minimal Branding – OTHR by Franklyn

Designers’ Friend by Paul Belford Ltd, United Kingdom

Minimal Branding – Designers Friend by Paul Belford Ltd.

Meg’s Tailoring by Studio South, New Zealand

Minimal Branding – Meg's Tailoring by Studio South

Mister by Brief, Canada

Minimal Branding – Mister by Brief

Emma Magnusson Arkitektur by Lundgren+Lindqvist, Sweden

Minimal Branding – Emma Magnusson Arkitektur by Lundgren+Lindqvist

L’Observatoire International by Triboro, United States

Minimal Branding – L’Observatoire International by Triboro

The International by Studio South, New Zealand

Minimal Branding – The International by Studio South

Pia Ulin Photography by The Studio, Sweden

Minimal Branding – Pia Ulin Photography by The Studio, Sweden

Norwegian Shipowners’ Association by Neue, Norway

Minimal Design & Branding – Norwegian Shipowners’ Association by Neue, Norway

Blå Bär by BVD, Sweden

Minimal Design & Branding – Blå Bär by BVD, Sweden

Tulura by Build, United Kingdom

Minimal Design & Branding – Tulura by Build, United Kingdom

REF by Kurppa Hosk, Sweden

Minimal Design & Branding – REF by Kurppa Hosk, Sweden

Bundlelist by Bunch, United Kingdom

Minimal Design & Branding – Bundlelist by Bunch, United Kingdom

A–TO–B by Stockholm Design Lab, Sweden

Retail Logo, Branding & Packaging – A–TO–B by Stockholm Design Lab, Sweden

Maven by Design By Toko, Australia

Minimal Design & Branding – Maven by Design By Toko, Australia

MOAA Architects by Inhouse, New Zealand

Minimal Design & Branding – MOAA Architects by Inhouse, New Zealand