Designed by Ragged Edge
Omlet by Ragged Edge
We’re undeniably in an age of pet care 2.0: the post-fur-baby era, where people are finally beginning to see their animals’ needs and wants as independent to their own (i.e. dried pigs ears over vegan dog treats, eschewing leads for cats, and so on). These shifts in how we think about what it means to have and look after animals...
Marshmallow by Ragged Edge
A marshmallow is sweet, soft, pliable. Yet they are also resilient and surprisingly strong – who among us hasn’t enjoyed watching them perform surprisingly well under a hydraulic press compared to substances that much more obviously scream ‘structural integrity’? Perhaps this soft-yet-strong dynamic is why the name works for an insurance company. Or perhaps, more simply, the name works because...
Unmind by Ragged Edge
In recent years, employers have been rushing to offer an increasingly elaborate range of workplace perks, from the WeWork style beer on tap approach to sleep pods (begging the question, if you have to sleep at work, is this really a perk at all?) to Ben & Jerry’s rather busman’s holiday-ish promise that employees can take home three pints of...
Eager by Ragged Edge
The visual ‘territories’ of design and the strategic routes of marketing and advertising run in cycles, parallel to consumer culture. Ideas that fall by the wayside one decade are rediscovered, remixed or recycled in another. Challenger brands grow, take on the established and are either acquired, expire or, sometimes, find a sweet spot for growth that allows them to remain true...
Northzone by Ragged Edge
Northzone is an early stage venture capital fund with the insight necessary to cut through the hype of funding and recognise strong teams doing good work. From their offices in London, Stockholm and New York they partner with founders at Seed, Series A and Series B stage across Europe and America. London-based Ragged Edge worked with Northzone to create a brand identity that would...
Assembly by Ragged Edge
Assembly is a new hotel from Criterion Capital located on London’s Charing Cross Road. It throws out expensive amenities to instead focus on delivering fun yet sophisticated rooms in a central location. These rooms are aimed at experience-hungry young travellers and competitively priced with interiors inspired by London fashion icons and furnished with best in class beds, showers, sound-proofing and wi-fi. Brand...