Printed by Somerset by Leo Burnett, Canada
Posted: Filed under: Art and Design, Logo Reviews | Tags: Arjowiggins Papers, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Business Card Design, Canadian Design, Colourful Business Cards, Condensed Logotypes, Condensed Typography, Designed by Leo Burnett Toronto, Envelope Design, Fonts in Use: Circular, From Toronto, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo News, Monolinear Typography, New Logo, Perforated Detail, Print Finishing, Print Production Logos, Printed by Cerovski, Responsive Websites, Spot Colours, Stationery Design, Stencil Cut Logotypes, The Best Custom Logotypes, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Type Foundry: Lineto, Website Design Comments Off on Printed by Somerset by Leo Burnett, CanadaOpinion by Richard Baird.
Somerset is described as being Canada’s top printer, known for its precision, attention to detail and ability to pull off complex jobs. Alongside reproduction services, Somerset, a family-run business, also provides extensive print finishing services. Inspired by this, the stacked paper of the press, and with the intention of engaging a new generation of designers, Toronto based studio Leo Burnett developed a new brand identity for Somerset that showcases its capabilities and establishes an impactful and distinctive continuity between print and website. Although this project was launched last year, after three years of development, it has recently been documented by Leo Burnett online to coincide with the launch of their new website.
Obra Blanca by Savvy, Mexico
Posted: Filed under: Architecture and The Built Environment, Logo Reviews | Tags: Architecture Logos, Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Design Opinion, Design Reviews, Designed by Commando Group, Designed by Savvy, Engineering Logos, Envelope Design, Foil Blocking, Folder Design, Fonts in Use: Univers, From Latin America, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logotypes, Mexican Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Typography, Spot Colours, Stationery Design, The Best Brand Identities of 2016, Typography, Uncoated Papers & Cards Comments Off on Obra Blanca by Savvy, MexicoOpinion by Richard Baird.
Obra Blanca is an architecture studio, established in 2013, with offices in the Mexican city of Veracruz. The studio looks to transcend Mexico’s architectural landscape, remain independent and resistant to trends, and free to experiment and explore. It attributes a building’s value to its coherence, craftsmanship, materiality, functionality and context.
Obra Blanca represents the last step in construction, the stage at which a building stops being just a structure and gains character from, and is an extension and reflection of, its inhabitants. This informed the studio’s new brand identity, created by graphic design studio Savvy, and manifests itself in two parts, in structure and content, which runs across business cards, stationery and brochures.
The Hyundai Department Store by Studio fnt, South Korea
Posted: Filed under: Logo Reviews, Retail | Tags: Bag Design, Box Tape Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Green, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio fnt, Envelope Design, Fashion Store, Fonts In Use: Geometric Sans-serif, From Asia, Graphic Design, Graphic Design Blog, Korean Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Metallic Spot Colours, Sans-serif Typography, Sign Design, Silver Block Foil, Silver Ink, Stationery Design, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Best Logo Designs of 2015, Typography, Uncoated Papers & Cards Comments Off on The Hyundai Department Store by Studio fnt, South KoreaOpinion by Richard Baird.
The Hyundai is a well-known, well-thought-of and well-established South Korean department store that this year will celebrate its 44th anniversary. To coincide with this, The Hyundai launched a new brand identity system developed by Seoul graphic design company Studio fnt. This builds on the logotype and colour palette created by New York’s Base Design earlier in 2015, and introduces a Korean logotype, patterns, geometric sans-serif typography, monolinear iconography and foil print finishes across business cards, price tags, stationery, packaging, store cards and print communication. The project also included signage and wayfinding.
