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Atlantic Theater 2018 – ’19 Season by Pentagram

Opinion by Richard Baird

Campaign identity and programme by Paul Scher, Pentagram, for the Atlantic Theater's 2018–19 season

Atlantic Theater Company continues to work with Paula Scher and her team at Pentagram, this time on the campaign for their 2018–19 season. This is characterised by a contrast of bright fluorescent gradients and solid black ink. These fill, define and intersect the condensed sans-serif letterforms and graphic emblem of the theatre; the megaphone A, designed and introduced in 2015. This runs across a printed programme of upcoming productions, kids programming and educational opportunities.

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Buk Seoul Museum of Art 2018 Season by Studio fnt

Opinion by Richard Baird

Brochure design for Buk Seoul Museum of Art's 2018 season designed by Studio fnt

Buk Seoul Museum of Art is an art museum and park where art, community and nature coalesce. It promotes cultural activity and interaction and brought cultural spaces and facilities to the North-eastern part of Seoul where they were previously lacking. The museum is marked not only by its distinctive forms, designed by Samoo Architects & Engineers and completed in 2013, but in its interaction with the hill Nowon. The movement of people through and around built structure and natural park, and the dialogue and interaction between external structure of the museum and its shaping of natural landscape is captured in the museum’s 2018 season programme guide, designed by Studio fnt, through colour, form and imagery.

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REVOLT by Paul Belford Ltd.

Opinion by Richard Baird

Hardcover book design by Paul Belford Ltd. for Revolt by Alex Lewis and Bridget Angear

REVOLT is described as an instruction manual, tool-kit and practical guide for any business seeking to do more with their brand, or for individuals looking to get more out of life. The central premise is that having people on your side, and that the ability to form and activate a group is the secret to success, and essentially leverages and intends to help channel any feeling of disenfranchisement and anger into affirmative action and movements of change. Content feels very much of its time, although the visual and form language of action and disruption, revolution and dissent employed by Paul Belford Ltd. is an enduring and fairly universal one. Conflating political and societal struggles with corporate (or charitable) interest or self-help is bold and provocative, as is its visual expression.

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