Altaskifer by Neue, Norway
Posted: May 10, 2016 Filed under: Architecture and The Built Environment, Graphic Design Reviews, Logo Reviews | Tags: Animated Logos, Bag Design, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, Colour in Use: Green, Design For Print, Design Opinion, Design Reviews, Designed by Neue, Designed in Oslo, Fluorescent Ink, Fonts in Use: Brown, Fonts In Use: Geometric Sans-serif, Fonts in Use: GT Sectra, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Norwegian Design, Sans-serif Logotypes, Spot Colours, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, Tote Bag Design, Type Foundry: Grilli Type, Type Foundry: Lineto, Typography, Uncoated Papers & Cards 1 Comment »Opinion by Richard Baird.
Alta Quartzite is a natural building material quarried from the mountains of Norway’s Alta region with a unique green/grey colour, fine texture and hard wearing non-slip properties. These make it a good choice for both interior and exterior applications, from roofing, paving and staircases, to roads and walkways. Although it is material with a long history of use it is being utilised in increasingly more innovative ways, and on an international scale.
Working on the mountainside of Peska, Norwegian company Altaskifer mines Alta Quartzite using traditional methods, and is a joint sales and marketing company for the entire slate industry in the Alta region.
Altaskifer worked with Scandinavian graphic design studio Neue to develop a brand identity that would run across a variety of touch points. These are now linked by the concept of “rough beauty” and the history of the material, from the hard manual labour and functional focus of the past, to today’s modern design and crafted contexts. This is visualised through a bright but simple colour palette, typographical contrast and the meeting of organic and geometric form across business cards, tote bags, brochure and soon to launch website.
Freewheel by Collins, United States
Posted: April 14, 2016 Filed under: Logo Reviews, Technology | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Corporate Identity Design, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Fluorescent Ink, Graphic Design, Graphic Design Blog, Information Technology, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Package Design, Modernist Brand Identities, Packaging Company, Sans-serif Typography, Spot Colours, Technology Logos, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Packaging of 2016, The Very Best of 2016, Typography 2 Comments »Opinion by Richard Baird.
Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots.
Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio Collins, through a unifying flag-based graphic device, which then expands into a bold, dynamic and multi-coloured visual language of lines and intersections and a similarly styled logotype. These go on to link print communication, packaging and website with a youthful and empowering quality.
Antenne Books by OK-RM, United Kingdom
Posted: January 25, 2016 Filed under: Logo Reviews, Publishing | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Business Card Design, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by OK-RM, Designed in London, Fluorescent Ink, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Monogram Design, Sans-serif Logotypes, Sans-serif Typography, Spot Colours, Stationery Design, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards Comments Off on Antenne Books by OK-RM, United KingdomOpinion by Richard Baird.
Antenne Books is a London based distributor of independent publishers with a web shop that covers art, photography, design, illustration, theory, writing, fashion and culture. Their extensive catalogue of books, magazines and journals includes work by authors and artists such as Matt Lambert and Lutz Bacher, and the publishers Lodret Vandret and The Renaissance Society, amongst many others. Antenne Books recently worked with graphic design studio OK-RM to develop a functional platform for displaying and offering their publications to a growing audience, and a visual language rooted in simplicity.
