BPO


Altaskifer by Neue, Norway

Opinion by Richard Baird.

Brand identity and business cards for Alta Quartzite mining and sales business Altaskifer designed by Neue, Norway

Alta Quartzite is a natural building material quarried from the mountains of Norway’s Alta region with a unique green/grey colour, fine texture and hard wearing non-slip properties. These make it a good choice for both interior and exterior applications, from roofing, paving and staircases, to roads and walkways. Although it is material with a long history of use it is being utilised in increasingly more innovative ways, and on an international scale.

Working on the mountainside of Peska, Norwegian company Altaskifer mines Alta Quartzite using traditional methods, and is a joint sales and marketing company for the entire slate industry in the Alta region.

Altaskifer worked with Scandinavian graphic design studio Neue to develop a brand identity that would run across a variety of touch points. These are now linked by the concept of “rough beauty” and the history of the material, from the hard manual labour and functional focus of the past, to today’s modern design and crafted contexts. This is visualised through a bright but simple colour palette, typographical contrast and the meeting of organic and geometric form across business cards, tote bags, brochure and soon to launch website.

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Freewheel by Collins, United States

Opinion by Richard Baird.

Logo and brand identity by New York based graphic design studio Collins for Freewheel, a wi-fi only mobile phone service

Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots.

Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio Collins, through a unifying flag-based graphic device, which then expands into a bold, dynamic and multi-coloured visual language of lines and intersections and a similarly styled logotype. These go on to link print communication, packaging and website with a youthful and empowering quality.

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Antenne Books by OK-RM, United Kingdom

Opinion by Richard Baird.

Branding for Antenne Books by OK-RM, United Kingdom

Antenne Books is a London based distributor of independent publishers with a web shop that covers art, photography, design, illustration, theory, writing, fashion and culture. Their extensive catalogue of books, magazines and journals includes work by authors and artists such as Matt Lambert and Lutz Bacher, and the publishers Lodret Vandret and The Renaissance Society, amongst many others. Antenne Books recently worked with graphic design studio OK-RM to develop a functional platform for displaying and offering their publications to a growing audience, and a visual language rooted in simplicity.

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