The True Honey Co. by Marx Design, New Zealand
Posted: August 2, 2016 Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Book, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Business Card Design, Canadian Design, Colour in Use: Green, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Marx, Fonts in Use: Apercu, Fonts In Use: Geometric Sans-serif, From New Zealand, Graphic Design, Graphic Design Blog, Honey Packaging, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Luxury Logos and Packaging Design, Material Thinking, Metallic Spot Colours, Newsprint, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Retail Logos, Sans-serif Logotypes, Spot Colours, Structural Package Design, The Best Brand Identities of 2016, The Best Packaging of 2016, The Very Best of 2016, Type Foundry: Colophon, Typography, Uncoated Papers & Cards, Visual Identity Design Blog 9 Comments »Opinion by Richard Baird.
The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.
With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.
Paley by Mucca, United States
Posted: July 15, 2016 Filed under: Cafes, Bars and Restaurants, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Copper Block Foil, Copper Ink, Design For Print, Design News, Design Opinion, Design Reviews, Fonts In Use: Geometric Sans-serif, Geometric Pattern, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Sans-serif Typography, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards Comments Off on Paley by Mucca, United StatesOpinion by Richard Baird.
Paley is a restaurant located in Columbia Square, Los Angeles, the former headquarters of CBS and its pioneering chief: William S. Paley, from which the restaurant draws its name. Paley features a distinctive interior, designed by Bishop Pass, of mid-century detailing that recalls Hollywood’s heyday, which comes through in the mix of wood panelling, gilded surfaces, and period-style furniture, fixture and fittings.
Paley’s brand identity, created by New York-based graphic design studio Mucca and extending across menus, wine lists, business cards, coasters and website, plays with the building’s broadcast history and shares a commonality with interior through geometric form and pattern, a contrast of type and high-quality material choices and print finishes.
Paco Rabanne by Zak Group, United Kingdom
Posted: June 28, 2016 Filed under: Fashion, Graphic Design Reviews, Logo Reviews | Tags: Bag Design, Brand Book, Brand Guidelines, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, British Design, Design For Print, Design Opinion, Design Reviews, Fashion Store, Fonts In Use: Geometric Sans-serif, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Logotypes, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Typography 9 Comments »Opinion by Richard Baird.
Paco Rabanne is Spanish designer and French fashion label established in 1966 with a catalogue of ready-to-wear garments, shoes, fragrances and accessories. Rather than an interest in the past, Paco Rabanne, who originally trained as an architect, has created strong silhouettes from new materials, and often rejected the spirit and art of the time.
Paco Rabanne’s creative director Julien Dossena worked with the London-based design studio Zak Group to reinterpret and express the essence of the fashion label through a new visual identity system, which would coincide with the opening of the label’s first new shop in ten years. Zak Group revised logo and monogram, devised a custom typeface and took a new approach to show invitations, lookbooks and bags, campaigns, art direction and website.
This post was updated June 2017 with images of, and insight into, Paco Rabanne’s latest lookbook and show invitations, also designed by Zak Group.
