Fitness, Health and Beauty
Sense by Buck
Since the pandemic, sexual wellness offerings have carved out a space on the shelves of beauty and pharmaceutical retailers, from Sephora to CVS in the US, and even Boots in the UK (founded 1849). According to business insight platform Crunchbase, that’s thanks to ‘an increased cultural shift that embraced sexual pleasure as a crucial component of physical and mental health’....
Reveri by Mother
There’s no denying the proliferation of all things that the more curmudgeonly crowds might deem ‘woowoo’ over recent years. Crystals, gong baths, singing bowls, silent retreats, tarot et al were once firmly languishing on the fringes of society, and are now de rigeur among the Stoke Newington set and TikTok classes alike. This rise in self-help-led esotericism has run concurrently...
Kindred Black by Ania et Lucie
There has always been something borderline magical about the fields of beauty, makeup and skincare – a hint of esoteric or mystical knowledge. When it comes to visual storytelling, this association offers plenty of rich inspiration, along with established style signifiers that are easy to follow. Nods to old-school apothecaries abound in the likes of Typology Paris and Le Labo,...
PAIST by Two Times Elliott
Toothpaste hasn’t historically needed to do a lot, design-wise: it’s a category based on functionality and efficacy, over trends and aesthetics – sensitive teeth, whitening processes, goth-adjacent charcoal formulas, weird little crystals, and so on and so forth. That function over form thing has meant that over the years, toothpaste packaging has become incredibly monotonous – usually a predominantly white,...
Moksi by FCKLCK Studio
Dutch studio FCKLCK’s all-caps, blood-red website is full of declarations of belligerent provocations such as ‘OUR FAVOURITE CLIENTS ARE THE ONES WHO HAVE EVEN BIGGER BALLS THAN WE DO’. Talk of ‘CUTTING THROUGH THE BULLSHIT’ is accompanied by a mouseover gif of a defecating bovine. The name is of course an expletive repudiation of serendipity (who needs luck when you’ve...
TWYG by Seachange
At some point over the past half decade or so, someone somewhere decided that vowels were profoundly uncool: see Anthropologie’s wedding line BHLDN; “virtual sneaker” brand [what?!] and Nike acquisition RTFK; Blndr (yes, it’s a blender) and the likes of Tumblr, Pixlr, and Flickr, which dared to sneak in just the one. Reading such words feels a bit like learning...
Plume by Human After All
Plume is a Denver-based telehealth service (or ‘virtual-clinic’) tailored specifically to the needs of the trans community across the US, offering a range of services including prescriptions for oestrogen or testosterone. This is a hostile political landscape to step into, but Plume is doing it with bright and bold panache, courtesy of a fresh rebrand from London-based studio Human After...
Miles by Buddy Buddy
Deodorant isn’t traditionally a hotbed of innovation: for the most part, ‘women’s’ products don an unremarkable raft of white packaging (freshness!); blue, pragmatic type; and vague, rarely-kept promises about lasting for 72-hours. For the men, packs are sombre shades of black, dark blue, or grey (manly!) and just as drearily practical as the women’s. Deodorant, for the most part, has...
ZVYK by .Oddity Studio
Most people agree that demarcations like ‘millennial’, ‘Gen Z’ and ‘Gen X’ are redundant – little more than age brackets created for the convenience of marketing teams which have become shorthand for a series of traits we’re expected to believe somehow define an entire generation. It’s curious, then, that for every diatribe against such groupings there’s at least ten more...
Unmind by Ragged Edge
In recent years, employers have been rushing to offer an increasingly elaborate range of workplace perks, from the WeWork style beer on tap approach to sleep pods (begging the question, if you have to sleep at work, is this really a perk at all?) to Ben & Jerry’s rather busman’s holiday-ish promise that employees can take home three pints of...
Ostro by Mucho
Ostro isn’t the easiest of companies to make sense of. Billed as a ‘life science software company’, it straddles a number of different services that are both consumer and clinician-facing. In simple terms, though, it looks to help consumers and healthcare providers alike to navigate the complex, labyrinthine ins and outs of the complex US healthcare system; using software to...
Wype by Among Equals
London-based creative agency Among Equals recently worked with ‘below-the-waist wellness company’ Wype on its brand identity and art direction, aiming to help the company build a new brand that would set it up for its next phase of growth. Wype is a gel that was designed to ‘turn any toilet paper into an eco-friendly wet wipe, all at the squeeze...