BPO


Senja Cosmetics by Werklig

Opinion by Richard Baird.

Senja is a Scandinavian premium cosmetics brand, founded by Senja Parkkinen, with a range of toners, cleansing foams and oils made from active natural ingredients all manufactured in Finland. With a desire to communicate an all-natural and contemporary positioning and capture the fresh air and harsh environmental conditions that produced many of these ingredients, the brand worked with Werklig to develop a new visual identity that would extend across packaging and printed communications. This is made up of a distinctive black, green and purple gradient, the simple letterforms of a custom logotype and a series of nature-inspired still life sculptures.

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Skinsmiths by Akin

Opinion by Richard Baird

Packaging design by Aukland-based studio Akin for New Zealand sunscreen brand Skinsmiths

Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. This is been expanded into a larger and broader range of skin treatments and renamed Skinsmiths. The range is made from the latest generation of ingredients proven to protect and those that help to control oils and maintain a matt finish. This balance of clinical effectiveness and cosmetic mindfulness is expressed by its graphic identity, created by Auckland studio Akin, in the meeting of a bold black logotype and in the material interaction and contrast between uncoated paper and distinctive glossy print finish.

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New Chapter by Paul Belford Ltd

Opinion by Richard Baird.

New logo designed by Paul Belford Ltd. for word-based therapy and councelling service New Chapter.

New Chapter is a UK-based word therapy start-up that offers a unique approach to counselling. This involves participants being invited to express themselves through the written word. The synergy between personal development, a forward momentum and the written word as a mode to achieving this forms the basis of New Chapter’s clever logo design created by Paul Belford Ltd. This appears on signage and bookmarks, and is complemented by a similarly weighted grotesque wordmark.

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