Polar
2026, Brazil, Conservation
Oooh look at this little logo delight designed by Polar for Brazilian institution Escola + Natureza. The institution transforms urgency and optimism into actions to defend and promote children’s rights by adapting school spaces to new climate realities and reconnect children with the natural world. You can literally see the words ‘urgency’ and ‘nature’ pinned big on a moodboard for this one. The real sweet spot is the bending flower head forming, well, a head. That synergy between people, rushing and the natural world feel so well resolved and distinctive. Not gonna lie, some of the flower leaf vector work feels a bit janky, but you could argue that’s just nature…