Kikin is a new digital finance platform ‘financing the future’ – more specifically, helping businesses to make environmentally conscious decisions ‘that are good for people and planet’. Channeling the great outdoors into their visual identity, the suggestion is of a environmentally pioneering spirit and kick-started cash injections. The logo, the ‘K’ from the logotype spun 90 degrees clockwise to form a character, is animated to have an explorative and playful energy. Just like the other visual elements, in service of strategy, this feels unusual and distinct within the industry. Read and see more here.