Frank Penny refers to the common consultancy names ‘Surname & Surname’ and can at the same time be interpreted as ‘honest money’. From this, Bedow devised a new brand narrative ‘Transparent Transactions’ for the Swedish consulting firm that specialises in helping clients solve anti-money laundering (AML) problems. It’s a fantastic set-up for a logo. Transparency and money, and finding the perfect ‘intersection’. The interplay of lines and ovals creates a speculator visual articulation of this, with a neat little hypnotic animation driving the effect home.