BP&O

Honda EV

In house

2024, Japan, Automotive

Honda’s iconic ‘H mark’ has undergone a transformation to symbolise the brand’s commitment to next-generation electric vehicles. The redesigned logo, to be used alongside its current logo, is said to resemble outstretched hands. This intends to signify Honda’s unwavering determination to ‘transcend its origins’, ’embrace challenges’ and ‘advance mobility possibilities’. That’s all well and good, but will it look cool lit up on the front of an electric vehicle? Despite being based on the logo used by Honda in the early 1960s, this looks super-fresh, and continues to show us that the mid-century modernists were on to something.