Number 12 Cider. That’s a gift of a name for a logo designer. Why complicate things? Of course, the skill is in the execution. The win here is in the configuration of the twelve circles into a recognisable and distinctive tree form, and then getting that ‘they’re apples!’ a-ha moment. On pack and online this is dressed this up a bit, placing it within a container and adding the name, giving it a familiar ‘heritage’ quality. Understandable, and certainly not diminishing the symbol. Lovely stuff by Buddy Buddy.