Paul Rand

2023, USA, Electricals

Paul Rand’s logo for Westinghouse survives Pentagram’s strategic review of the company as it further develops the overall visual identity for the next decade. The logo, designed in 1961, intended to convey a little more of what the company did, develop a less monotonous symbol and improve recognition and reproducibility. Today, this still holds up as a distinctive mark, continuing to leverage an equity built up over sixty years. Read more about the history of this logo here.