Flipper launches with a new-to-market multi-purpose 5-in-1 tap, effortlessly flipping between hot, cold, filtered, sparkling and boiling water. The name is a fun and memorable articulation of the tap’s versatility. And the logo works in a similar way, making the most of the geometry and ‘F-like’ silhouette of the tap itself. The ‘+’ is a lovely nod to it being more than the average tap. It could have stopped there, but no, what a neat place to sit a registered symbol, not too heavy, not to light, a drip in suspension, graphic tension wonderfully applied.