Zelman Meats describes itself as being the best steak sharing restaurant in London. A bold claim, but the reviews have been rolling in supporting this. Matching these great reviews is a great logo, designed by Sam Lachlan. Sure, liberties are taken on the steak knife silhouette, but this is more than made up for by the discovery of the Z in the negative space. I’ve seen many logos like this ‘looking’ for a project, so when I find one that was born of a specific real-world context and a business name, beautifully resolved, it’s a joy.