Rare Harvest by Marx Design
Posted: May 8, 2019 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Branding & Packaging of 2019, Colour in Use: White, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Marx, Fonts in Use: Apercu, Fonts In Use: Geometric Sans-serif, From New Zealand, Graphic Design, Graphic Design Blog, Honey Packaging, Luxury Logos and Packaging Design, Material Thinking, Metallic Spot Colours, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Structural Package Design, The Very Best of 2019, Type Foundry: Colophon, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Rare Harvest by Marx DesignOpinion by Richard Baird.
The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture and a high level of dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.
With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of the product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who played with a material and structural language to express the rarity and value of such a product.
Marx Design returned to the project in 2019 to develop packaging for Rare Harvest, a limited edition mānuka honey from TTHC certified at an unprecedented 1,700+ MGO (31+UMF), the highest ever recorded. Marx Design, working in collaboration with Think Packaging, further the material language of value and rarity that characterised the first range, and fold in the theme of Mānuka blossoms.
Tea & Glory by Socio Design
Posted: November 9, 2018 Filed under: Fonts in Use, Food and Drink, Logo Reviews, Packaging Reviews | Tags: Bag Design, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, British Design, Cafe Logos, Colour in Use: Pastels, Coloured Paper, Copper Block Foil, Design For Print, Design Opinion, Design Reviews, Designed by Socio Design, Designed in London, Fonts in Use: Domaine, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Newsprint, Pastel Colours, Sans-serif Logotypes, The Very Best of BP&O, Type Foundry: Klim Type Foundry, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Tea & Glory by Socio DesignOpinion by Richard Baird.
Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.
Port of Mokha by Manual, United States
Posted: November 23, 2017 Filed under: Food and Drink, Packaging Reviews | Tags: American Design, Best Packaging Designs, Blind Emboss, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Coffee Logos and Packaging Design, Copper Block Foil, Copy Opinion by Seth Rowden, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Manual, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Luxury Logos and Packaging Design, Minimal Design, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Shortlist 2017, The Very Best of 2017, The Very Best of BP&O, The Very Best Packaging of 2017, Typography 2 Comments »Opinion by Richard Baird.
Port of Mokha is a coffee, sourced from Yemen, that is said to be the rarest, most expensive and best tasting in the world. As a brand it is critically acclaimed, winning awards and receiving the highest ratings in blind cuppings, and mindful, helping to support local communities.
Port of Mokha’s story begins with the return and daring escape of Yemeni founder and San Francisco-based Mokhtar Alkhanshali from war-torn Yemen on a fishing boat with coffee samples which made international news in 2015. This story forms part of Port of Mokha’s unique mythology and visual identity, alongside geographical allusions and material value across the limited edition Yemen Trilogy Box Set which was created by American design studio Manual.
