BPO


Espelma by Commission

Opinion by Richard Baird

Logotype, visual identity, packaging, still life and website for clean-burning natural wax candle company Espelma

Espelma is a clean-burning natural wax candle company. They have an online store and have hosted pop-ups in London and New York. Each candle comes in a refillable glass vessel, designed by Espelma founders Clara and Claudia, and handmade on the Italian island of Murano. Espelma is distinguished by its mix of glass craft, distinctive colour and form, the clean-burning nature of the candle’s formulation and the thought given to sustainability by way of refills. Further, each fragrance is inspired by the two founder’s summers spent as children at their grandmother’s house near Barcelona. This regional reference, and the implication of a story can be seen woven throughout Espelma’s brand identity, designed by Commission, in the arched white architecture present in still life imagery, and in the colour and texture, shape and structure used across packaging.

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Heyday by Collins

Opinion by Richard Baird & Seth Rowden

Logo, visual identity, copywriting and packaging design by Collins for Trget's new own-brand consumer tech and accessories range Heyday

Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday simplicity, robustness and utility with novelty and cheerfulness by way of shape, colour and materiality. Heyday’s visual identity and packaging design, developed by New York and San Francisco-based Collins in collaboration with Target Creative, is deceptively simple, it is loaded with a bunch of neat ideas that recognise, not just how product is presented and its value and functionalities communicated in store, but also how these products migrate and seek attention online. This can be seen in the approach to product, packaging and lifestyle photography.

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Outline by Studio South

Opinion by Richard Baird

Visual identity and brochure design by Studio South for Outline, a six lot property development opportunity in Auckland

Outline is a six lot freehold property development opportunity from Fearon Hay Architects located on Kings Road on the border of Mount Eden and Mount Roskill in a culturally and historically rich neighbourhood in Auckland. Each lot is 95m2 with the capacity to build four levels and include a roof living space totalling 300m2 of floor area. Studio South worked with Fearon Hay Architects to develop a visual identity for Outline.

Absent architecture, positioning focuses on the unlimited potential of each lot, with a language that speaks to families and those individuals and couples looking for modern and adaptable living and working spaces. This is achieved through a distinct series of illustrations and simple graphic gesture that runs across website and brochure design. The Outline project, while focusing on selling the lot and planning permissions, also seeks to facilitate, or at least ease, the way to design and build through connections to partners.

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