Aurlands by Heydays
Posted: Filed under: Fashion, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Coloured Paper, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, The Best Brand Identities of 2019, The Best Graphic Design Work of 2018, The Best Logo Designs of 2019, The Very Best Brand Identities of 2019, The Very Best Packaging of 2019, Typography, Uncoated Papers & Cards Comments Off on Aurlands by HeydaysOpinion by Richard Baird
Aurlands is the oldest running workshop for handcrafted shoes in Norway. It was founded in 1907 by shoemaker Nils G. Tveranger who, following time in America training as a shoemaker, went on to create the world’s first Penny Loafer in 1926. This, subsequently, became an enduring unisex fashion icon across Europe and America.
Aurlands continues to build on this legacy, crafting high-quality and sustainable shoes, and maintaining classics, alongside The Penny Loafer, such as the Norwegian welt and Norwegian split toe, names that refer to the way leather meets in their construction. Although distinct, each shoe shares the same attention to detail, the craft of their build and care given to both functionality and longevity.
The Aurlands brand is an enduring story of a Norwegian influence on the international shoemaking community. This story continues in their rebranding, created by Scandinavian design studio Heydays. This sees the introduction of a new wordmark and container, a bespoke typeface–Aurlands Display designed by Ellmer Stefan, lifestyle photography from Lasse Fløde, package design and soon to launch website.
NOR Specialties by Re-public
Posted: Filed under: Fonts in Use, Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2019, Branding Agency, Branding Blog, Branding News, Branding Reviews, Chocolate Packaging, Coffee Logos and Packaging Design, Coloured Paper, Creative Packaging, Danish Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Re-public, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, The Best Logo Designs of 2019, The Very Best Brand Identities of 2019, The Very Best of 2019, The Very Best Packaging of 2019, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on NOR Specialties by Re-publicOpinion by Richard Baird
NOR Specialities supports the development of plantation farmers and helps sustain local communities across Colombia, Guatemala, Nicaragua and Bolivia by way of its range of chocolate, cocoa nibs, roasted coffee beans and cold brew coffee products. NOR trades directly with family farms and producers of its raw ingredients, working with them to develop transparent and sustainable practices.
Danish design studio Re-public worked with NOR to launch the brand into the highly competitive Western market, delivering creative direction and visual identity. This included packaging for coffee beans, chocolate bars and cold brew coffee cans. These are linked by a visual language based around the typographic simplicity, communicative immediacy and character of Agipo and its typesetting, paired with a material language drawn from the vessels and sacks of export.
Espelma by Commission
Posted: Filed under: Art and Design, Packaging Reviews, Retail | Tags: Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding News, Branding Reviews, Coloured Paper, Creative Packaging, Custom Typefaces & Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Modern Luxury, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Script Typography, Structural Package Design, The Best Custom Logotypes, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Espelma by CommissionOpinion by Richard Baird
Espelma is a clean-burning natural wax candle company. They have an online store and have hosted pop-ups in London and New York. Each candle comes in a refillable glass vessel, designed by Espelma founders Clara and Claudia, and handmade on the Italian island of Murano. Espelma is distinguished by its mix of glass craft, distinctive colour and form, the clean-burning nature of the candle’s formulation and the thought given to sustainability by way of refills. Further, each fragrance is inspired by the two founder’s summers spent as children at their grandmother’s house near Barcelona. This regional reference, and the implication of a story can be seen woven throughout Espelma’s brand identity, designed by Commission, in the arched white architecture present in still life imagery, and in the colour and texture, shape and structure used across packaging.
