BPO


Hair Solutions by Paul Belford Ltd.

Opinion by Richard Baird

Logo, branding, packaging and campaign by Paul Belford Ltd. for Hair Solutions, a personalised shampoo enhancer

Hair Solutions is an enhancer, made from botanical concentrates, that can be added to any brand of shampoo, personalising it to meet 66 different haircare scenarios through a combination of formulations directed at 6 categories (normal, dry, wavy, flaky and colour-treated and fine) and 11 concerns (brittle, dry, oily, thin, wavy or colour-treated, split-ends, frizz, low-shine or volume issues and curl definition). To help users identify the perfect product, the line will be supported by an online hair-quiz, and a brand identity designed by Paul Belford Ltd. This included logo, packaging design and initial launch campaign.

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360ME, Montgomery+Evelyn by Studio Makgill

Opinion by Richard Baird

Packaging design by Studio Makgill for supplement company Montgomery+Evelyn's new range 360ME

360ME is the first range of “life-ready” “Mood Nutrition” from Montgomery+Evelyn a new nutritional supplement company. Each of the four products focus on an individual and singular benefit with each capsule providing exactly what the body needs without having to purchase multiple products. M+E intends to bring a new level of quality and clarity of communication to a complicated nutrition market.

Working with founder, Evie Montgomery, Studio Makgill developed positioning, brand values, product architecture and packaging design, with their strategy emerging from the clarity in Evie’s approach, a beautiful and simple intersection of clinical science and human experience. This was expressed through visual identity by way of visible grid, bright coloured dots and a neutral sans-serif.

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TGC x Stenerhag by Carl Nas Associates

Opinion by Richard Baird

Packaging design by Carl Nas Associates in collaboration with Swedish artist Åsa Stenerhag for organic skincare brand Tangent GC

Tangent GC began as an organic garment and shoe care company developing products that intended to ensure longevity and entered the organic skincare market in 2016. Designed by Essen International TGC’s graphic identity, by way of a simple typographical expression, established a visual system of informational immediacy through the absence of superfluous stylistic detail and colour. This divided content and drew a distinction from the arrangement and orientation of Akkurat Mono.

As Tangent GC ventured into the organic personal skincare market they worked with London based Carl Nas Associates to build out the visual language through launch campaigns and in the design of TGC’s perfumed organic hand creams. An exposed aluminium tube introduced a new form and material language and developed the theme of contrasts in campaign work and collaboration with airbrush artist Syd Brak.

Collaboration and contrast remain central themes as the TGC story continues with the release of four new fragrances added to their organic soap range. To celebrate this, Carl Nas Associates worked with Swedish artist Åsa Stenerhag to create a limited edition of 100 hand painted boxes. These will be sold through selected retailers around the world beginning in February 2019.

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