BPO


Varnom Ross by Bibliothèque

Opinion by Richard Baird

New logo and graphic identity designed by Bibliothèque for London-based specialist property recruitment service Varnom Ross

Varnom Ross is a London-based specialist recruitment agency carefully pairing property professionals with private and public sector clients operating throughout the UK. Their specialism emerges from a single-minded focus on searching for and discovering the perfect synergy between individual character and collective corporate culture, professional skill set and task. This is achieved through personal conversation rather than the impersonal algorithmic governance that characterises many of today’s recruitment firms. Varnom Ross worked with Bibliothèque to express this positioning through a distinct graphic identity of contrasts, graphic immediacy and personability across print (gifts, coffee cups, ink stamps, business cards and printed communications) and screen (website and social media posts).

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Maven by Design By Toko, Australia

Opinion by Richard Baird

Logo and business cards designed by Toko for architecture recruitment agency Maven

Maven is described by Design By Toko, the Sydney-based design studio behind its recent rebranding, as a top-tier architecture recruitment agency operating worldwide. Drawing on the built environment and with the intention of expressing the agency’s prominence within the architecture industry Toko developed a brand identity of simplicity and impact through bold solid form and single colour that links business cards, brochure and soon to launch website. This use of form and colour, its dominance across each touchpoint, establishes a strong continuity, yet is softened using lighter colour and over-print in its implementation across Maven Publishing’s Chasing the Sky, a book that showcases twenty of Australia’s leading women in architecture.

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Highlights by Studio fnt, South Korea

Opinion by Richard Baird

Visual identity and catalogue for SeMA exhibition Highlights by Studio fnt, South Korea

Highlights is an exhibition of works from French contemporary art museum The Collection of the Fondation Cartier pour l’art contemporain at the Seoul Museum of Art (SeMA). The exhibition runs from May 30th to August 15, 2017, features work by artists such as Ron Mueck, David Lynch and Sarah Sze, and also includes commissioned pieces and major artworks by Korean artists.

Highlights is curated by Fondation Cartier and SeMA, set over three floors with spaces for discovery, contemplation and wonder, and features a visual identity by South Korea graphic design firm Studio fnt. This is characterised by a mix of bright colour, silver block foil print finish and a linear graphic device that connects Korean and English. This is used to link posters and exhibition brochure, catalogue, banners, signage, super graphics and tote bag.

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