BPO


andSons Chocolatiers by Base Design

Opinion by Richard Baird.

Logotype, branding and packaging by Base design for LA based chocolatier AndSons

andSons is a second generation chocolatier and retailer run by Marc and Phil Covitz, two brothers who learned everything there is to know about fine chocolate from their mother. Seeking to offer something new to the world of artisanal chocolate, driven forward by Top 10 Pastry Chef Kriss Harvey who joins the brothers, andSons thrashes out a liminal space between their traditional European heritage and the contemporary creativity of Los Angeles where they are located. With this positioning in mind andSons commissioned Base Design to create an iconic graphic identity and packaging design that would capture the spirit of innovation founded on tradition that was refined and luxurious whilst also being playful and surprising. These intentions are woven together and expressed by way of a simple but elegant logotype, bold colourful forms set against white space, and using colourful foils in conjunction with interchangeable sleeves.

Continue reading this article


Rare Harvest by Marx Design

Opinion by Richard Baird.

New packaging by Marx Design for Rare Havest, a limited edition Mānuka honey from The True Honey Company

The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture and a high level of dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.

With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of the product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who played with a material and structural language to express the rarity and value of such a product.

Marx Design returned to the project in 2019 to develop packaging for Rare Harvest, a limited edition mānuka honey from TTHC certified at an unprecedented 1,700+ MGO (31+UMF), the highest ever recorded. Marx Design, working in collaboration with Think Packaging, further the material language of value and rarity that characterised the first range, and fold in the theme of Mānuka blossoms.

Continue reading this article


StrangeLove Lo-Cal Soda by Marx Design

Opinion by Richard Baird & Seth Rowden

Graphic and structural design created by New Zealand studio Marx Design for soft drinks brand StrangeLove

StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands who StrangeLove believed had failed to live up to their premium positioning.

Keen to avoid the tricks and tropes of the category and secure a witty, eye-catching and original look, New Zealand-based Marx Design worked with StrangeLove to improve on the illustrative character that had been used across the brand’s earlier bottles, developing simpler compositions surrounded by plenty of white space and paired with sharp and humourous copywriting. Check out the BP&O review of these here.

StrangeLove went on to create a range of mixers, organic soft drinks and source a mineral water, each with its own unique visual language. 2019 sees the brand continue to expand their range and explore and challenge the drinks market, further working with Marx Design, this time on a range of “Lo-Cal” sodas.

Continue reading this article