Outline by Studio South
Posted: December 3, 2018 Filed under: Logo Reviews, Property | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Catalogue Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, From New Zealand, Graphic Design, Graphic Design Blog, Material Thinking, Property Development Logos, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography Comments Off on Outline by Studio SouthOpinion by Richard Baird
Outline is a six lot freehold property development opportunity from Fearon Hay Architects located on Kings Road on the border of Mount Eden and Mount Roskill in a culturally and historically rich neighbourhood in Auckland. Each lot is 95m2 with the capacity to build four levels and include a roof living space totalling 300m2 of floor area. Studio South worked with Fearon Hay Architects to develop a visual identity for Outline.
Absent architecture, positioning focuses on the unlimited potential of each lot, with a language that speaks to families and those individuals and couples looking for modern and adaptable living and working spaces. This is achieved through a distinct series of illustrations and simple graphic gesture that runs across website and brochure design. The Outline project, while focusing on selling the lot and planning permissions, also seeks to facilitate, or at least ease, the way to design and build through connections to partners.
Tatau by Inhouse
Posted: September 21, 2018 Filed under: Art and Design, Graphic Design Reviews | Tags: Book & Magazine Cover Design, Book & Magazine Design, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design Reviews: Editorial Design, Designed by Inhouse, Editorial Design, From New Zealand, Graphic Design, Graphic Design Blog, Magazine Design, Magazine Spreads, The Best Custom Logotypes, The Best Graphic Design Work of 2018, The Very Best of 2018, Wordmark Design Comments Off on Tatau by InhouseOpinion by Richard Baird.
Tatau chronicles the rich cultural history of Sāmoan tattooing, from its beginnings 3,000 years ago to the practices of today. Tatau takes the form of a 320 page hardback book (255 x 200mm) illustrated with historical photographs from the nineteenth, twentieth and twenty-first-century, diagrams, film stills and images of posters and related artefacts. These were brought together by Sean Mallon and Sébastien Galliot, and set alongside texts that explore how Sāmoan tattooing has been shaped and reshaped over an extended period by regional and international forces, with graphic and editorial design by New Zealand-based studio Inhouse. The book features a distinctive debossed cover, custom typeface and a reversible half jack with examples of contemporary male and female tatau by photographer Greg Semu.
The Conference Company by Studio South
Posted: August 17, 2018 Filed under: Business, Banking, Law and Finance, Logo Reviews | Tags: Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Monospaced Logotypes, Monospaced Typography, Poster Design, Sans-serif Typography, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on The Conference Company by Studio SouthOpinion by Richard Baird
The Conference Company (TCC) specialises in the design, organisation and execution of large-scale conferences throughout New Zealand and Australia. They also apply this expertise to award ceremonies under the trading name The Awards Company. It is a strategically interesting delineation yet a straightforward naming practice. Expressing what either company does was clearly not an issue, however, in a fast moving industry, where innovation is essential, the graphic identities of The Conference Company and The Awards Company had grown tired. With this in mind, TCC founder Jan Tonkin commissioned Studio South to help clarify the values of each company, understand and crystalise future ambitions and explore how to use these insights to position them as innovative thinkers and leaders within their field. The result is a new logotype, pattern, colour palette and governing system that both defines and unites both companies under a distinct new visual language. This links stationery, print communications, posters, name badges and signage.
