BPO


Outline by Studio South

Opinion by Richard Baird

Visual identity and brochure design by Studio South for Outline, a six lot property development opportunity in Auckland

Outline is a six lot freehold property development opportunity from Fearon Hay Architects located on Kings Road on the border of Mount Eden and Mount Roskill in a culturally and historically rich neighbourhood in Auckland. Each lot is 95m2 with the capacity to build four levels and include a roof living space totalling 300m2 of floor area. Studio South worked with Fearon Hay Architects to develop a visual identity for Outline.

Absent architecture, positioning focuses on the unlimited potential of each lot, with a language that speaks to families and those individuals and couples looking for modern and adaptable living and working spaces. This is achieved through a distinct series of illustrations and simple graphic gesture that runs across website and brochure design. The Outline project, while focusing on selling the lot and planning permissions, also seeks to facilitate, or at least ease, the way to design and build through connections to partners.

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Tatau by Inhouse

Opinion by Richard Baird.

Book design by New Zealand-based studio Inhouse for Tatau, a publication on the history of Sāmoan tattooing

Tatau chronicles the rich cultural history of Sāmoan tattooing, from its beginnings 3,000 years ago to the practices of today. Tatau takes the form of a 320 page hardback book (255 x 200mm) illustrated with historical photographs from the nineteenth, twentieth and twenty-first-century, diagrams, film stills and images of posters and related artefacts. These were brought together by Sean Mallon and Sébastien Galliot, and set alongside texts that explore how Sāmoan tattooing has been shaped and reshaped over an extended period by regional and international forces, with graphic and editorial design by New Zealand-based studio Inhouse. The book features a distinctive debossed cover, custom typeface and a reversible half jack with examples of contemporary male and female tatau by photographer Greg Semu.

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The Conference Company by Studio South

Opinion by Richard Baird

Graphic identity and brand guidelines by Studio South for The Conference Company

The Conference Company (TCC) specialises in the design, organisation and execution of large-scale conferences throughout New Zealand and Australia. They also apply this expertise to award ceremonies under the trading name The Awards Company. It is a strategically interesting delineation yet a straightforward naming practice. Expressing what either company does was clearly not an issue, however, in a fast moving industry, where innovation is essential, the graphic identities of The Conference Company and The Awards Company had grown tired. With this in mind, TCC founder Jan Tonkin commissioned Studio South to help clarify the values of each company, understand and crystalise future ambitions and explore how to use these insights to position them as innovative thinkers and leaders within their field. The result is a new logotype, pattern, colour palette and governing system that both defines and unites both companies under a distinct new visual language. This links stationery, print communications, posters, name badges and signage.

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