BPO


The Conference Company by Studio South

Opinion by Richard Baird

Graphic identity and brand guidelines by Studio South for The Conference Company

The Conference Company (TCC) specialises in the design, organisation and execution of large-scale conferences throughout New Zealand and Australia. They also apply this expertise to award ceremonies under the trading name The Awards Company. It is a strategically interesting delineation yet a straightforward naming practice. Expressing what either company does was clearly not an issue, however, in a fast moving industry, where innovation is essential, the graphic identities of The Conference Company and The Awards Company had grown tired. With this in mind, TCC founder Jan Tonkin commissioned Studio South to help clarify the values of each company, understand and crystalise future ambitions and explore how to use these insights to position them as innovative thinkers and leaders within their field. The result is a new logotype, pattern, colour palette and governing system that both defines and unites both companies under a distinct new visual language. This links stationery, print communications, posters, name badges and signage.

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GoGo Daddy by Studio South & Egle Zvirblyte

Opinion by Richard Baird

Graphic identity and poster design by Studio South and featuring illustration by Egle Zvirblyte for Auckland based Thai canteen Gogo Daddy

New Zealand based Studio South worked with Lithuanian illustrator Egle Zvirblyte to build a graphic identity up of colourful characters for Mark Wallbank and Che Barrington’s new Thai canteen Gogo Daddy which is located in Ponsonby Central, Auckland. GoGo Daddy’s menu is inspired by Mark and Che’s extensive travels, and is a take on the rustic Thai street food they experienced throughout Thailand; from the roadside carts in Chiang Mai to the floating markets of Bangkok. This diversity of experience, the theme of big flavours from a little canteen, and an interpretation on a distinctly rich and quick to prepare culinary legacy is captured in Egle Zvirblyte’s illustrative panels and individual characters. These link posters, menus, staff t-shirts, table markers, house-made drink labels, mural, website and social media profiles.

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Soto by Richards Partners, New Zealand

Opinion by Richard Baird.

Southside Group and Colliers International worked with New Zealand based studio Richards Partners to develop a graphic identity for their new property development, located in between Auckland’s Meadowbank and Remuera, which is made up of 58 ‘Residences’ and 7 exclusive ‘Pavilions’ designed by architects Monk Mackenzie and Hare Interiors.

The Soto name and graphic identity designed by Richards Partners functions as a way to tell a story of ‘mindful apartment living’ and expresses the unique material qualities of the residencies and pavilions. This is aimed at market downsizing from traditional homes, and is described as a combination of Japanese zen elements with a focus on an elegant materiality. This connects property brochures, material sample packs, advertising, website, display suite and signage.

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