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NYC Literary Action Coalition by Order, 2023
Couldn’t be simpler, a pen and a ! within the negative space. It takes a small liberty (a fountain pen like that would be useless, and let’s face it, we’re mostly writing on screen) but it delivers maximum effect. Writing with purpose, to enact change. This is beautifully resolved, effortless, ownable and practical, it’ll scale up and down all day...
BrewBird by Mucho
Global strategy, branding, packaging, and graphic design studio Mucho created this colourful new identity for coffee tech startup BrewBird, working with Scottish artist Craig Black. Mucho was appointed to create a new brand identity and ‘memorable’ packaging system to help BrewBird communicate its story around uniting cutting-edge tech, taste, and ‘the artisanal craft of coffee roasters’. According to Mucho, drip...
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Forskningsrådet by ANTI, 2023
One of thousands of generative logos, presented in its most literal articulation as the initial ‘F’. Derived from a mathematical principle (also explored by Armin Hofmann) that seeks to connect points in an optimal way. From this, ANTI created a series of logos and developed a visual language of connections, variations and creativity for Forskningsrådet (The Norwegian Research Council). These brings...
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Forskningsrådet by ANTI
2022 was, let’s say, an interesting year for Forskningsrådet (The Norwegian Research Council). The public institution, which provides public funding for research and innovation across a wide range of fields, usually operates without controversy or intense public scrutiny. This changed in September 2021 when Norway held its national elections and got itself a change of government. And along with that,...
BP&O Voices
Paul Belford on Ads:
CBS press ad
A guest article from Paul Belford on Lou Dorfsman and Al Amato’s press advert for CBS (1962). BP&O Voices presents the opinions of industry experts on a wide range of topics....
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Huma by Koto, 2022
Historically speaking, the human figure has been a rendered in countless ways, transforming biology into a symbolic and figurative form for numerous corporate activities, from athletics to fashion to community. There are countless ways to render such a form, with varying degrees of abstraction and effectiveness. Koto’s logo for Huma follows in the footsteps of the modernist corporate identity designers...
Fork & Good by Mother Design
There’s nothing more human than food says Nyati Gupta, CEO and Co-founder Fork & Good. However, the first place people in more temperate regions will feel the effect of climate change will be on their plate. ‘To be able to eat your favourite dishes without the environmental impact, that would be the dream’. Although vegetarianism and veganism have made it to...
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Center Parcs Europe by Design Studio, 2023
Alongside modernising existing parks and investing in new locations, Center Parcs Europe is repositioning with a renewed focus on nature and welcoming more diverse groups of visitors. This will move the business from a leisure option for families with children to a holiday destination for anyone. This is reflected in its welcoming new identity, two letters coming together to embrace...
Divine Farmer by Base Design
International creative studio network Base Design is behind the branding for Divine Farmer, a California-based wellness company with an identity centred on New Age-style iconography and a heavy reliance on storytelling. Divine Farmer was founded by Polina Bowler, an acupuncturist and herbalist and owner of LA-based holistic wellness centre East Meets West who came up with the idea for the...
Peerspace by Mother Design
Straight up, I’ll admit that I struggle to resist a condensed sans typeface set in uppercase. I’ll also confess that I’ve spent the last hour (no lie), trying to identify this one… Helvetica? Hell no. Railroad Gothic? The wrong track. Söhne? Sö not. Must be Knockout? Another blow. For Druk’s sake is it Druk? Well, whatever it is, it’s neatly...
Introducing LogoArchive
Introducing LogoArchive, a research tool from BP&O founder Richard Baird and designer and developer Christian Laufenböck. Discover over 3000 modernist logos, carefully digitised and researched. See 300 of these in their original colour and read short stories behind 100 more. Find inspiration using a multiple search terms and tags. Collate logos into collections for projects, manage these collections for projects...