Eager by Ragged Edge
The visual ‘territories’ of design and the strategic routes of marketing and advertising run in cycles, parallel to consumer culture. Ideas that fall by the wayside one decade are rediscovered, remixed or recycled in another. Challenger brands grow, take on the established and are either acquired, expire or, sometimes, find a sweet spot for growth that allows them to remain true...
Tembo by Perky Bros
When I first caught Perky Bros’ latest project I misread it as ‘Tempo’, the speed at which music is played. Timing is everything, or so it is said. For real estate company Tembo this notion takes the form of patience; the time to grow gently and judiciously. Property development, momentarily paused during the pandemic, seems to have recovered and is again...
LogoArchive Ukraine
In 2020 LogoArchive started to roll out a research programme, inviting international designers to use the platform to share the works of their countries, with a special interest in those who have been previously under-represented. This included nations in the Middle East, East Asia and Eastern Europe. Since then, the LogoArchive Instagram accounts have continually surprised and delighted. One of...
Eadem by Lotta Nieminen
The skincare industry is a varied visual landscape. At one end of the spectrum, brands like Glossier and Soft Services (reviewed July 2022) have found balance in softness and understated minimalism. At the other Dr.Jart+ (reviewed Jan. 2018) and Malin+Goetz bring pharmacy-chic with functional, type-led packaging. And then we have our classic, heritage brands – like Kiehl’s and Elizabeth Arden – which...
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Industrious Labs by Order, 2022
Industrious Labs exists to reimagine the industrial sector not only as a source of job opportunity but position climate-driven solutions as the standard. The logo draws on a familiar motif, the ‘I’ beam, developing this into a distinct monogrammatic form. It’s blunt and immediate, less environmental more industrious but becomes part of a broader story set within the context of...
Jupiter by Triboro
Triboro worked on its first restaurant branding project over a decade ago, at a time when the folklore was that if you were a restaurant serving traditional food the visual language should evoke the region and time period of the cuisine. This was intuitive and, as Triboro founder David Heasty recounts, led to some well-crafted and beautiful results but often leaned...
Unto by Studio Bergini
Five years ago, the discerning and culinary-minded were content with their everyday Waitrose Essential Extra Virgin Olive Oil. But now – as with wine – there is increasing awareness that the taste of oil is individual, depending on olive variety, soil type, climate, cultivation method, and a host of other factors. From The River Café’s hotly anticipated annual pressing to...
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i.Detroit by Studio Sutherl&, 2021
Through photographic portraits, app-based image-activated oral histories and ancestral DNA i.Detroit–a ‘human atlas of an American city’– brings to the fore latent information in a compelling material and digital hybrid project, a cross-disciplinary collaboration between and Studio Sutherl& and Marcus Lyon. Part science, part art, i.Detroit explores individual and collective identity. This is beautifully expressed by the logo constructed series of individual...
The Wool Pot by Seachange Studio
More plants, less plastic. A noble mission. Over the last decade, revelation has followed revelation with regards to the environmental impact of what seemed like the most innocuous of objects. Now it’s the turn of the humble flower pot. Yep, that. Stacked and sitting empty in the shed, or at the bottom of the garden. It turns out that these...
LBDO by Universal Favourite
Self-care is nothing new, but our understanding and appreciation of it as a society has grown enormously in the last half century, and especially recently when it became a trending topic during the isolation periods of coronavirus in 2020 and 2021 (70 million hashtags on Instagram, and counting). In the dawn of this enlightened thinking, products in this space have...
HUB Residential by DNCO
Property development continues to boom in London. It’s difficult to see how any of this is really benefitting those most in need, or whether housing is even being designed to be resided in at this point, acting as a ‘store of value’ for those much wealthier individuals. Recently developed areas appear like ghost towns at night. Having just moved, and...
Still Waters by Makebardo
There’s a drink for all occassions. Could be with friends, out at a bar, in a restaurant, perhaps alone. There are also drinks that you might expect to take you away from the everyday, perhaps to a quieter more tranquil place, where torrent of ice water meets the churn of the sea. Still Waters, a New Zealand distilled gin and...