Sitko Pizza Co. by Werklig
Pizza making is a lot like brand identity design. It has many potential configurations: it can be generic or wildly individual, but fundamentally, it’s systematic, a framework of organised elements. It is a base that holds a variety of communicative assets and techniques (the toppings, if you will). Appeal is determined by how well this is orchestrated, and how well...
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Linktree by Collins, 2022
To link all that you are online, this is the vision for Linktree, a “tool that lets anyone untangle their web and become the personal tour guide of their digital universe”. This notion is elegantly symbolised by a new logo by Collins, an arrow pointing to a growing network of online spaces which forms an abstract tree. Connections, growth and...
Forward Majority by Order
The balance of power in the US isn’t decided in Washington. It’s decided in state capitols where Republicans have gained overwhelming control, asserting systematic bias on voting rights and election processes. Through policies of suppression and gerrymandering, certain priorities and populations are often neglected in election results. Forward Majority is a political action committee on a mission to accelerate Democratic...
BP&O Voices
Paul Belford on Ads:
British Rail poster
A guest article from Paul Belford on Hedger Mitchel Stark’s poster for British Rail (1984). BP&O Voices presents the opinions of industry experts on a wide range of topics....
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Stephen Ambrose by Paul Belford Ltd, 2022
Taking inspiration from the original drawing of what would become Paul Renner’s Futura typeface, an unusual geometric ‘a’ is turned by Paul Belford Ltd into both a distinctive camera motif and monogram for the British photographer Stephen Ambrose. The logo presents the viewer with a playful duality, fluctuating between a pictographic and typographic gesture....
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Agropromag by Luk Ramon, 2020
Finding a synergetic relationship between disparate things can be a great route to discovering unusual and distinctive new forms. Here, natural crop and the mechanical aperture of a camera are beautifully realised as a single form for this agricultural photographer. That it also plays with perceptions, having a somewhat impossible three dimensional aspect to it, is an additional element to...
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Vaton by Studio Albert Romagosa, 2020
Through “turnkey” industrial photovoltaic installations and efficiency solutions Vaton helps companies address the challenges of and transition to renewables. Momentum towards a renewable future, the sun and a complete solution become the guiding principles of this logo, a dynamic wheel and radiant waves of positive and negative space designed by Studio Albert Romagosa....
Tipple Topper by Marx Design
The pandemic catalysed the at-home market for a whole host of products. Paired with social isolation, it’s no wonder that one of the markets to benefit would be alcohol. Just like coffee, dried flowers and cleaning products, alcohol was packed down into letterbox-sized parcels and sent through the post. Mail-order cocktails have been a somewhat surprising development. The drama, theatre...
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Eames Institute by Manual, 2022
As a static shape the unusual balance between positive and negative creates a distinctive volume and letterform. In motion, it becomes a ‘curious e’ behaving like an eye, darting around, hungry for interesting things, unusual forms, textures, colour combinations and material interactions. It becomes a wonderful expression of the wonder and interest in the world around Ray and Charles Eames. Seem...
Eames Institute by Manual
American industrial designers Ray and Charles Eames fundamentally believed that good design should be available to everybody. It’s ironic, therefore, that today – in part due to institutional bodies, galleries, collectors and capitalism – their work has been elevated far beyond the reach of the common person. Design that was supposed to be accessible has become a symbol of taste,...
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TonenGeneral Sekiyu K.K by Katsuichi Ito Design Office, 2000
An explosive initial impact is followed by dissipating details around the surface, and captures the solar energy released from oil. This works great as a black form, but gains further meaning in red and within the context of 日本, the Land of the Rising Sun...