Right-offset concentric circles set with a frame initially present as a “C” but also plays with depth, appearing as a tunnel to be drawn into or expanding forward like a camera lens. Both great gestures as they relate to visual production. However, for those inclined to seek deeper meaning, the colour separations created by the “chromoscope”, an optical instrument, and...
In the join between the sheds, the sheds that make up the museum, a cocktail glass emerges and a symbol forms, connecting museum with its theme of spirits and creating a playful form and structure in which to design around. See more here....
Freedom and curiosity, and Victor Hasselblad’s love of bird photography is brought to life as a dynamic logo representative of the Hasselblad Foundation, and connect all that they do to promote research in the field of photography and natural sciences. This intersection–of photography and natural science–is beautifully realised by Bankerwessel. The logo exists somewhere between the naturalist and abstract. There...
Viewed one way, an E and an arrow, and the other the universal motif of a house. The immediacy of the form language evokes that of the mid-century modernist, as does the simplicity and boldness of its realisation. I’m sure others of similar ilk could be found, but this is the one that came immediately to mind when thinking of...
The personal and everyday experiences of people in Helsinki are brought vividly to life throughout an “emotionally charged” collection of objects and photographs. This invitation to discover intimate city life is beautifully realised as a symbol, placing a heart at the centre of an H. Read more about this project here....
Previously, The Netherlands’ status as a forward-thinking nation of entrepreneurs and innovators was poorly reflected by an impressionistic, hand-painted ‘Holland’ and tulip. Today, a well-known trinity; orange, a tulip, and an acronym, quintessentially Dutch and effortlessly woven together, generates a distinctive, immediate and internationally recognisable image....
A subtle but suitable update to the distinctive Trip Advisor owl. A new bold and consistent single line weight, an improved approach to the eyes and a single colour approach increase usability and impact whilst maintaining a clear continuity and maintaining visual equity. Other details, for the discerning eye, include a new co-ordinated relationship between ears and beak, created from...
Technical precision and elegance, luxury and modernity. These are the traits of a supersonic travel future imagined by Boom. This is beautifully expressed through the dynamic wing-like formation of lines and their gradation in opposite directions....
Acknowledging the Port of Antwerp was a trusted and ubiquitous brand BBDO Design opted for evolution, fine-tuning the existing logo designed by Jey Janssen in 1975 (see second slide). By applying more rounded forms, removing the “A” but keeping the overall composition of forms, BBDO Design have managed to simplify and streamline this, making it more dynamic and useable across...
The use of positive and negative space, and the varying line thicknesses to create the impression of light and reflection, bridge and water is exceptional. It fulfils the modernist maxim of maximum meaning, minimum means, beautifully resolved within a circle....
As corporate identity solidified itself as a distinct practice, design studios rightly looked at their own as an expression of capability. The modernist mid-century generated a whole host of logos by design studios for design studios. There was plenty of eyes, hands, pencils and pens, and many unique interpretations of these. Designing for oneself presents a difficult challenge. It demands...
The logo for New Chapter is a simple but smart graphic gesture. It neatly works together an arrow and the pages of a book, implying forward momentum and progress through literary therapy. There’s also something of a smart observational quality as it brings to mind and could have been easily pulled from a book of printer’s ornaments. Read the brand...