Freigeist Zine Issue 2
Posted: Filed under: Art and Design, BP&O Publications, Graphic Design Reviews, Hands On, Material & Print Specs | Tags: Book & Magazine Cover Design, Book & Magazine Design, Magazine Design, Magazine Spreads Comments Off on Freigeist Zine Issue 2Text by Richard Baird.
Freigeist was a popular concept within 18th Century German literature and journalism. It was used to describe those who believed that thinking should not be constrained by certain fundamental and non-contestable values, traditional ideas and established channels of distribution. The concept of the “free-spirit” and of free-thinking is also a recurring theme within Nietzsche’s own philosophy. Although, at first glance, the Freigeist concept may appear as lacking complexity, Nietzsche found a philosophical significance within it. To him, it was more than an invocation towards individuality and the subversion of expectation but the search for and liberation of a spirit. In this second issue of Freigeist, conceptualised, designed and edited by Richard Baird and published by BP&O, the search for that spirit continues in the form of a Zoom call turned transcript.
Salbini by Studio Brave
Posted: Filed under: Fonts in Use, Home and Garden, Logo Reviews, Material & Print Specs | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Condensed Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio Brave, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Sans-serif Logotypes, Sans-serif Typography, The Best Brand Identities of 2019, The Best Business Cards of 2019, Type Foundry: Klim Type Foundry, Visual Identity Design Blog Comments Off on Salbini by Studio BraveOpinion by Richard Baird
Salbini, formerly Fesal, is an online retailer of premium European furniture and appliances based in southern Italy and shipping internationally. It deals in both one-off purchases and tailoring for large commercial projects, offering both local and global brands. Fesal comissioned Studio Brave to rename and refresh its brand and overhaul its online store. While the project features revisions to type and the introduction of colour, it is the combination of cropped imagery shot by Traianos Pakioufakis and high quality material choices that stand out as a simple and compelling of articulation of craft, quality and elegance. These images link printed materials such as post cards, business cards, letterhead and certificate sleevers with a redesigned e-commerce website.
Baluna by Grupa by Bunch
Posted: Filed under: Art and Design, Fonts in Use, Graphic Design Reviews, Material & Print Specs | Tags: Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, British Design, Design Blog, Design News, Design Opinion, Design Reviews, Designed by Bunch, Designed in London, Die Cut Design Detail, Form Language, Furniture Design Logos, Graphic Design, Graphic Design Blog, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Baluna by Grupa by BunchOpinion by Richard Baird.
Grupa is an award-winning design studio and manufacturer of handmade furniture and lighting products for home, office and hospitality spaces. Building on over a decade worth of experience Grupa branched out into own brand products in 2012.
From drawing board to design and development, production, packaging and distribution, the company has developed a total design philosophy and a product range that brings together and expresses everything that inspires the team at Grupa. Their products are distinguished by an innovative and concise material and form language, a clear functionality and a flexibility of situation and movement. Baluna, a free-standing or wall and ceiling-mounted light captures this spirit. Its silent dimmer, blown glass opal diffuser and LED bulb deliver a consistent level of light dispersion while a telescopic bar and 360-degree rotational axis offer swift and broad adjustments.
To promote Baluna Grupa worked with graphic design studio Bunch to develop a communications pack and packaging. This takes the distinctive interplay of light and shadow, form and surface, flexibility and utility that characterises the light and develops a distinctive graphic and material expression.
