Opinion by Richard Baird.
Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.
Opinion by Richard Baird
Anton&Anton (A&A) is an alternative to and antithesis of the large supermarket chains. Staff are described as relaxed, smiley and proud. Their ranges (mostly) organic, some homecooked and also available online for home delivery. With a desire to express an approachable, playful yet credible positioning, and a need to develop a cohesive set of packaging and communications assets A&A worked with Bond to create a new visual identity. This is characterised by an intersection of an elegant wordmark, simple shapes, multi-colour and distinctive structural designs that also move into a retail space designed by Futu Design. Alongside wordmark, iconography and packaging, Bond also designed signage, tote bags, aprons and sweatshirts.