Hidden Characters by RE, Australia
Posted: November 24, 2016 Filed under: Business, Banking, Law and Finance, Graphic Design Reviews, Logo Reviews | Tags: Austrian Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colour in Use: Orange, Corporate Identity Design, D&AD Award Winners 2017, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Re:, Designed in Sydney, Foil Blocking, Fonts in Use: Brown, Fonts in Use: GT Sectra, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, PR Logos, Public Relations Logos, Smile In The Mind, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Wordmark Design 5 Comments »Opinion by Richard Baird.
Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.
With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.
Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.
K. Apeland by Bielke&Yang, Norway
Posted: September 25, 2015 Filed under: Architecture and The Built Environment, Fonts in Use, Logo Reviews | Tags: Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Yellow, Construction Logos and Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Bielke & Yang, Designed in Oslo, Engineering Logos, Envelope Design, Folder Design, Fonts in Use: Replica, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Minimal Design, Minimal Logos, Norwegian Design, Poster Design, PR Logos, Sans-serif Typography, Spot Colours, Stationery Design, The Best Brand Identities of 2015, Type Foundry: Colophon, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on K. Apeland by Bielke&Yang, NorwayOpinion by Richard Baird.
K. Apeland is a Norwegian independent civil engineering consultancy that specialises in construction technologies, and applies its experience to new builds, remodelling projects and renovation. It has a favour for steel-wood and concrete structures, which has won the consultancy a number of awards, and has a broad portfolio that covers public infrastructure, private offices and housing, as well as viewing platforms, roads, bridges and quays.
Alongside a name change, shortened from Dr. techn. Kristoffer Apeland AS, K. Apeland worked with Oslo based graphic design studio Bielke&Yang to create a new visual identity system. This extended to business cards, letterhead, folder, posters, envelope, notepad and grid paper design, with a new website to follow shortly.
Flight PR by DIA, USA
Posted: September 24, 2015 Filed under: Fonts in Use, Logo Reviews | Tags: American Design, Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Blue, Coloured Paper, Colourful Business Cards, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design Opinion, Design Reviews, Designed by DIA, Designed in New York, Fonts in Use: Value, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logotypes, Metallic Spot Colours, Poster Design, PR Logos, Sans-serif Typography, Stationery Design, T-shirt Design, The Best Brand Identities of 2015, The Best Business Cards of 2015, The Best Logo Designs of 2015, Tote Bag Design, Type Foundry: Colophon, Typography, Uncoated Papers & Cards 2 Comments »Opinion by Richard Baird.
Flight is a Los Angeles based public relations business, founded by Alysha Light, that works with clients at the intersection of the technology, marketing and entertainment industries. New York graphic design studio DIA worked with Alysha to update the Flight visual identity. This extended to custom logotype and logo animation, business card, poster and website design. These are bound by a distinctive colour palette, make good use of gradients, and draw a new idea from inline letterforms.
