BPO


Ascari by Blok Design

Opinion by Richard Baird

Logotype, menus, signage and package design by Blok for Italian resteruant Ascari

Ascari is an Italian restaurant which two locations, one on Queens Street East and another newly opened establishment on King St West. Toronto, Canada. It is named after the proprietor’s hero, Formula 1 legend, Alberto Ascari, (who was also known for his love of food). To reflect both the passion for good simple food and racing, design studio Blok developed an identity that brings together the visual cues and photography of 1950’s motor sport with a modern use of colour–the striking blue of Alberto Ascari’s helmet–and the outlines and solid fill logotype. These link coasters, business cards, signage and menus.

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Old Elephant House by Studio South

Opinion by Richard Baird

Logo, illustration and menu design by Studio South for brasserie and courtyard bar Old Elephant House at Auckland Zoo

Old Elephant House is a new brasserie and courtyard bar in the former elephant enclosure at Auckland Zoo. It offers an à la carte menu and set three-course meals made up of light and elegant dishes. It is a building that is distinct in its proportions and location, with tall doors and windows from which to hear the distant calling siamang gibbons. Taking cues from the animals of the zoo and their jungle habitats, and with a mind towards a relaxed environment for family and friends, Studio South developed an illustrative collage of exotic motifs, cropped across menus and costers, and transitioning into a space designed by Izzard by way of hand-painted murals.

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GoGo Daddy by Studio South & Egle Zvirblyte

Opinion by Richard Baird

Graphic identity and poster design by Studio South and featuring illustration by Egle Zvirblyte for Auckland based Thai canteen Gogo Daddy

New Zealand based Studio South worked with Lithuanian illustrator Egle Zvirblyte to build a graphic identity up of colourful characters for Mark Wallbank and Che Barrington’s new Thai canteen Gogo Daddy which is located in Ponsonby Central, Auckland. GoGo Daddy’s menu is inspired by Mark and Che’s extensive travels, and is a take on the rustic Thai street food they experienced throughout Thailand; from the roadside carts in Chiang Mai to the floating markets of Bangkok. This diversity of experience, the theme of big flavours from a little canteen, and an interpretation on a distinctly rich and quick to prepare culinary legacy is captured in Egle Zvirblyte’s illustrative panels and individual characters. These link posters, menus, staff t-shirts, table markers, house-made drink labels, mural, website and social media profiles.

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