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IDES by Swear Words, Australia

Opinion by Richard Baird.

Business card with blind emboss and white block foil detail by graphic design studio Swear Words for Melbourne restaurant Ides

IDES began as a monthly pop-up restaurant with an inventive approach to cuisine, created by former Attica sous chef Peter Gunn. A year into the business, and to coincide with the development of a permanent space in the Melbourne suburb of Fitzroy, Peter Gunn worked with graphic design studio Swear Words to develop a new visual identity that would more effectively express the level of quality and service at IDES. Swear Words’ work manages to capture a sense of the immediacy of ideas and the quality of the final dishes through a juxtaposition of typographical utility, materiality, form and image across business cards and menus.

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Giant by Also Design, United States

Opinion by Richard Baird.

Brand identity for Chicago restaurant Giant by Also Design, United States

Giant is a restaurant on Chicago’s Armitage Avenue with a menu of what is described as unpretentious Midwestern food. It is a small and intimate space with a contemporary and utilitarian interior of solid wood tables, simple chairs, brick and wood panelled walls, and chipboard skirting. Giant’s brand identity, designed by Also and extending across business cards, website, signage and menus, is an articulation of the the restaurant’s tongue-in-cheek name and plays against its modest interior space through type, typesetting and image.

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Landhaus Keller by Seite Zwei, Austria

Opinion by Richard Baird.

Brand identity and gold foiled business cards by Austrian graphic design studio Seite Zwei for Graz-based restaurant Landhaus Keller.

Landhauskeller is a restaurant and bar in the Austrian city of Graz, housed within a building that is over 400 years old. It has a distinctive and highly ornamental interior reflective of the building’s history, and a quirky, current and unusual presentation style. Together these play with classical and contemporary materials, details and forms. This also runs throughout Landhauskeller’s brand identity, designed by Seite Zwei, in the use of typographical juxtaposition, choice of materials, illustrative flourish and print finish. This links business cards, coastersmenus and website.

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