Tangent GC Hand Cream by Carl Nas Associates, UK
Posted: January 19, 2018 Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Colour in Use: White, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed in Stockholm, Fonts in Use: Akkurat, From Europe, From Scandinavia, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on Tangent GC Hand Cream by Carl Nas Associates, UKOpinion by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to ensure longevity, and entered the organic skincare market in 2016. The company’s graphic identity, a simple typographical expression, designed by Essen International, delivered a sense of informational immediacy through the absence of superfluous stylistic detail and colour, yet divide content and drew out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market they worked with London based Carl Nas Associates to build out the visual language laid down by Essen International. This new phase saw the studio pair a similar approach to skincare packaging with a launch campaign of dynamic image (stills and animation) for the soap range which made a connection to the brand’s beginnings, visualising fragrance as swirling fabric.
For Tangent GC’s latest product, a perfumed organic hand cream, Carl Nas Associates begin to introduce new form and material language through an exposed aluminium tube, and continue to play with contrast, creating a launch campaign that features warm and detailed illustration by celebrated airbrush artist Syd Brak, the man behind some of the 80’s best-loved Athena posters.
Dr Jart+ by Pentagram, United States
Posted: January 15, 2018 Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Colour in Use: Yellow, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Material Thinking, Paula Scher, Sans-serif Typography, Skincare, Structural Package Design, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Uncoated Papers & Cards, Women of Design, Wordmark Design Comments Off on Dr Jart+ by Pentagram, United StatesOpinion by Richard Baird.
Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps.
The balance between the psychological and physiological components of skincare—internal feelings and external sensation, the aesthetic and the remedial—are touched upon, alongside practical considerations such as a spacial sensitivity, shelf impact and range fragmentation, in the design of Dr Jart+’s new packaging and graphic identity, developed by Pentagram’s Paula Scher and team.
The design currently links Dr Jart+’s Ceramidin creams and liquids, which were launched in South Korea during 2017 and are due to roll out internationally in 2018, but will go on to include other ranges. These will share the same form language, but will be differentiated by colour and material.
Ki Sunscreen by Akin, New Zealand
Posted: August 8, 2017 Filed under: Fitness, Health and Beauty, Fonts in Use, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Colour in Use: Pastels, Coloured Paper, Cosmetic Packaging, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed in Auckland, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, Typography, Uncoated Papers & Cards 2 Comments »Opinion by Richard Baird
Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. It is made from the latest generation of ingredients proven to protect, and those that help to control oils and maintain a matt finish. This balance between clinically proven effectiveness and cosmetic mindfulness is expressed by its brand identity and packaging design, developed by Auckland studio Akin, in the meeting of bold black logotype, and the material interaction between uncoated paper and print finish.
