Skincare
Kindred Black by Ania et Lucie
There has always been something borderline magical about the fields of beauty, makeup and skincare – a hint of esoteric or mystical knowledge. When it comes to visual storytelling, this association offers plenty of rich inspiration, along with established style signifiers that are easy to follow. Nods to old-school apothecaries abound in the likes of Typology Paris and Le Labo,...
Moksi by FCKLCK Studio
Dutch studio FCKLCK’s all-caps, blood-red website is full of declarations of belligerent provocations such as ‘OUR FAVOURITE CLIENTS ARE THE ONES WHO HAVE EVEN BIGGER BALLS THAN WE DO’. Talk of ‘CUTTING THROUGH THE BULLSHIT’ is accompanied by a mouseover gif of a defecating bovine. The name is of course an expletive repudiation of serendipity (who needs luck when you’ve...
TWYG by Seachange
At some point over the past half decade or so, someone somewhere decided that vowels were profoundly uncool: see Anthropologie’s wedding line BHLDN; “virtual sneaker” brand [what?!] and Nike acquisition RTFK; Blndr (yes, it’s a blender) and the likes of Tumblr, Pixlr, and Flickr, which dared to sneak in just the one. Reading such words feels a bit like learning...
Soft Services by Decade
Skin is the human body’s largest organ while skincare is the fastest growing segment of the beauty industry. Yet with all their promises of ‘dewy’, ‘glowing’ and ‘blemish free’, most products on the market, are focused on the face. Direct-to-consumer business Soft Services creates skincare products for specific body skin problems, such as acne, ingrown hairs, stretch marks and fungal...
Tangent GC Organic Soap by Carl Nas Associates
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The concern given to the longevity of skin becomes an understandable extension of that original intention. Carl Nas Associates, who have been working with Tangent GC on their packaging treatments for...
TGC x Stenerhag by Carl Nas Associates
Tangent GC began as an organic garment and shoe care company developing products that intended to ensure longevity and entered the organic skincare market in 2016. Designed by Essen International TGC’s graphic identity, by way of a simple typographical expression, established a visual system of informational immediacy through the absence of superfluous stylistic detail and colour. This divided content and drew a...
Senja Cosmetics by Werklig
Senja is a Scandinavian premium cosmetics brand, founded by Senja Parkkinen, with a range of toners, cleansing foams and oils made from active natural ingredients all manufactured in Finland. With a desire to communicate an all-natural and contemporary positioning and capture the fresh air and harsh environmental conditions that produced many of these ingredients, the brand worked with Werklig to develop a...
Tangent GC Hand Cream by Carl Nas Associates
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to ensure longevity, and entered the organic skincare market in 2016. The company’s graphic identity, a simple typographical expression, designed by Essen International, delivered a sense of informational immediacy through the absence of superfluous stylistic detail and colour, yet divide content and drew out a distinction in...
Dr Jart+ by Pentagram
Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps. The balance between the psychological and physiological components of skincare—internal...
Ki Sunscreen by Akin
Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. It is made from the latest generation of ingredients proven to protect, and those that help to control oils and maintain a matt finish. This balance between clinically proven effectiveness and cosmetic...
REF by Kurppa Hosk
REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging design, art...
Tulura by Build
Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use...