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Sim Smith Gallery designed by Spin

Opinion by Richard Baird.

Logo designed by Spin for British contemporary art gallery Sim Smith

Sim Smith is contemporary art gallery that specialises in the representation of emerging British artists. The gallery, having established relationships with curators and collectors, complements its exhibitions with artistic projects developed in collaboration with design studios, arts and cultural festivals, as well as charities, national institutions and global retail brands. The gallery’s brand identity, designed by Spin, takes the open white spaces and black inks often associated with those of contemporary galleries and inverts it. This then links a variety of assets that include business cards, tote bags, programme and bookmarks.

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Coalition for Engaged Education designed by Blok

Opinion by Richard Baird.

Logo and print design by Blok for LA based education organisation the Coalition for Engaged Education (CEE)

The Coalition for Engaged Education, formerly New Visions Foundation, is an LA based organisation, led by Dr Paul Cummins, that helps vulnerable children and young adults to realise their potential through an approach to education that respects and inspires them. CEE recently worked with design studio Blok to develop a new visual identity that would mark the organisation’s new national ambitions.

The result, a logo that is both wordmark and icon, stationery and posters bound by a broad colour palette and uncoated papers, is described by Blok as reflecting CEE’s process of transforming and uplifting, and emphasises the system of support it provides its students. Emotive language complements this approach by turning CEE into a verb, with the intention of giving voice to its beliefs and to the students’ own hopes and dreams.

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DF / Mexico designed by BuroCreative

Opinion by Richard Baird.

Print, menus and packaging by BuroCreative for UK Mexican dining concept DF / Mexico. Featured on bpando.org

DF / Mexico is the latest restaurant concept from the creators of Mexican market food experience Wahaca. Located on London’s Hanbury St. the restaurant combines an informal diner-style setting with Mexican fast-food and modern American influences. Its brand identity, a broad combination of print, signage, environmental graphics and website design by BuroCreative, is built around a simple mix of condensed type, iconography, patterns and a limited colour palette. These have been extensively remixed across a variety of surfaces to deliver a distinctive, diverse and cohesive visual impact. The project included signage, flyers, menus and packaging.

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