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Hedeker Wealth & Law by Socio Design, United Kingdom

Opinion by Richard Baird.

Branding for Illinois based Hedeker Wealth & Law by Socio Design

Hedeker Wealth and Law is an American independent business group dedicated to helping people protect, preserve and grow their wealth through services based around four key areas of expertise—investment, management, financial planning and tax advice. This complete and holistic combination marks Hedeker out from what is a crowded market of individual businesses providing fewer services.

To better express their experience and breadth of service, and to help reposition the group in a way that would attract more affluent clients, Hedeker worked with London-based studio Socio Design to create a new brand identity. This included logo and logotype design, stationery, business cards, quarterly newspaper and website.

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Designers’ Friend by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Brand identity and business card by London-based graphic design studio Paul Belford Ltd. for web development business Designers' Friend.

Designers’ Friend is a UK web development company working with designers and design studios to deliver fast sites that look exactly as they were designed. The company commissioned London-based graphic design studio, past client and collaborator Paul Belford Ltd., to deliver a brand identity concept that would work in print and online.

The studio’s concept is described as a dramatisation of the line ‘we write code’ and visualised, rather literally, by a keyboard. This then forms the basis of a minimal graphic expression in print across business cards and headed paper, and as part of a search rather than menu-based functionality online.

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Mercht by Robot Food, United Kingdom

Opinion by Richard Baird.

Brand identity and badges for UK based custom merchandise business Mercht by Robot Food

Mercht is a UK based custom merchandise business, created by the team at Awesome Merchandise, that offers its customers a risk-free way to design, sell and ship customised t-shirts and wearable accessories, through an online showcase and print on demand service. It is a platform where, if designs sell well, both parties profit, with neither loosing if they do not.

Leeds based graphic design studio Robot Food, the studio behind Awesome Merchandise’s brand identity, developed an identity for Mercht that captures the creative, custom and accessible spirit of the service through a playful and convivial mix of bright colour, hand drawn lettering and pattern, which links a variety of collateral. This included badges, stickers, notebooks and packaging, postcards and branded t-shirts.

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