BPO


VonHof Cycles by Franklyn, United States

Opinion by Richard Baird.

Custom wordmark for New Jersey-based VonHof Cycles by Franklyn, United States

VonHof crafts bicycles in small batches by hand for mountain, road and cyclocross categories from its location in Hoboken, New Jersey. Keeping true to the process of crafting bikes, one that produces a range that is uniquely poised, handsome and of exceptional quality, New York graphic design studio Franklyn took a boutique approach to VonHof’s brand identity. This included wordmark and a system of typographic, pattern-based and informational components to be used in print (across bikes and promotional materials), and online.

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APartMENT by UMA, Japan

Opinion by Richard Baird.

Wordmark, signage and facade by UMA for property development APartMENT in the new creative hub of Osaka's Kitakagaya area

APartMENT is a residential property development in Kitakagaya, a former industrial area of Osaka, Japan. It is part of the Kitakagaya Creative Village Project, an initiative to turn an area, left unused since 1988 following the withdrawal of Namura Shipbuilding Co., into a creative hub. With recent investment many of the warehouses and sprawling factory buildings have been turned into creative spaces and facilities to attract artists, architects and arts organizations.

Working in collaboration with 8 artists, APartMENT is an effort to renovate worker’s housing of Kitakagaya’s industrial past for these new creative inhabitants. This development goes beyond architecture, also encompassing contemporary art, product design and lighting, new technology, interior design and landscaping. APartMENT is made up of three floors, has 18 apartments and a “tool box project” / workshop that allows residents to “edit” their space. It also features a brand identity by local studio UMA. This included naming, wordmark, signage and facade design.

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Helbers by Only, United Kingdom

Opinion by Richard Baird.

Logotype and black block foiled tags by Leeds-based graphic design studio Only for Parisian menswear label Helbers

Helbers is a Parisian menswear label created by Paul Helbers, the former Head of Menswear at Maison Margiela and ex-Menswear Director at Louis Vuitton. The label has a carefully curated lookbook of garments and footwear with an unpolished elegance, and feature a subtle contrast of materials. Helbers has secured early acclaim for his AW16 collection, and is due to appear in stores around the world in the coming weeks.

Paul worked with Leeds-based graphic design studio Only to create a brand identity that would clearly express the meeting of what the studio describe as the contemporary and the antiquarian, craftsmanship and utility. This is visually articulated in the simplicity and materiality of identity, type contrast and a limited colour palette that runs across a variety of assets. These included tags, labels, stationery, business cards, hangers, packaging, lookbook and responsive website.

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