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Momento Film by Bedow, Sweden

Opinion by Richard Baird.

Branding and graphic design for Momento Film by Swedish graphic design studio Bedow

Momento Film is a Swedish independent production company working with national and international directors to create compelling and surprising documentaries and fiction films. The company looks to confront subjects from alternative angles with the intention of shifting perspectives. This intention is the basis of its new visual identity, created by Stockholm based graphic design studio Bedow, and conveyed through the three-dimensional qualities of a new logotype and its implementation across folded signage and print. The project also included business card, poster and folder design.

Momento Film Old Logo

Image: Momento Film Original Logo.

Logotype for Momento Film by Swedish graphic design studio Bedow

Although a touch awkward, and perhaps a little challenging to read, the logotype’s structure, monolinear letterforms—slightly adjusted for ink spread—and sense of depth, is a distinctive and contemporary combination with far more character than the original Momento Film logotype.

The concept, as it manifests itself within the logotype, appears slightly forced, particularly through the “M”, but is well-intentioned and clearly founded on a genuine commitment to delivering a variety of perspectives which is reflected in the diversity of Memento Film’s directors and their work.

Logotype detail for Momento Film by Swedish graphic design studio Bedow

Film production logo, logotype and typography by Swedish graphic design studio Bedow

The dimensionality of the logotype begins to play out in a more interesting manner through the concertina folds of print and signage. However, as documented here, this appears limited but with the potential for further creative implementation through structure, and in motion. Check out Koroshi’s brand identity for Newscope and Snøhetta’s work for Edvard Munch High School. The concept is both literal and figurative, neatly touching upon the perspective inherent to moving image but also of the director, and the way in which their story is being told. More from Bedow on BP&O.

Design: Bedow. Opinion: Richard Baird.

Logotype and signage for Momento Film by Swedish graphic design studio Bedow

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Visual identity and print for Momento Film by Swedish graphic design studio Bedow

Business cards for Momento Film by Swedish graphic design studio Bedow

What do you think of Bedow’s brand identity work for Momento Film? Share your thoughts in the comment section below or get the conversation started on Twitter.

Branding for Momento Film by Swedish graphic design studio Bedow

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