BPO


Vinoteca by dn&co, United Kingdom

Opinion by Richard Baird.

Branding and menu design for London restaurant group Vinoteca by British graphic design studio dn&co.

Vinoteca is a group of London based restaurants, founded by business partners and friends Brett Woonton and Charlie Young, that were inspired by the wine bars of Spain and Italy. Aside from the restaurant experience, and as a testament to the quality of their wine list, these restaurants also operate as local wine retailers.

dn&co. were commissioned to refresh and formalise Vinoteca’s brand identity. With an emphasis on balance and clarity, and a desire to convey Vinoteca’s welcoming and easily digestible take on the complex world of wine, dn&co., in opposition to the simplicity and clinicality often favoured by similarly positioned restaurants, embraces material colour and texture, typographic reduction and flourish, space and rich photography. This extends across menus, wine lists and labels, business cards and website.

Logotype and copper block foiled menu for London restaurant group Vinoteca by British graphic design studio dn&co.

dn&co.’s concept, based on the “industry-specific notion of pairings”, is communicatively subtle, manifesting itself throughout the identity in the form of an aesthetic contrast.

This contrast exists in a multitude of forms. These include, but are not limited to, mixed-fibre and single-fibre material choices, uncoated surface texture and reflective print finish, a single black ink and a copper spot colour, and plenty of unprinted space next to warm photography. Highlights include the copper foil across the deep green board of the business cards, and a diamond pattern used as both a graphic and embossed Gravure detail.

Although the relationship between concept and aesthetic outcome appears, for the most part, nuanced, these combinations are distinctive, visually interesting and work well to make the complexities of wine feel accessible. Flavour profile becomes an array of texture, colour, material and type in print.

Business card with copper block foil print finish for London restaurant group Vinoteca by British graphic design studio dn&co.

The concept is perhaps most explicitly expressed through the pairing of the reductive sans-serif characters of Brown and the mechanical and utilitarian qualities of a typewriter font, as well as the custom flourish across the V and A of the logotype, which is inspired by the traditional wrought ironwork of Mediterranean vineyards. These two choices, while rooted in a concept specific to the industry, and aesthetically distinctive in their pairing, also function well to break up the content of the menus.

The result successfully moves between contemporary restraint and traditional ornament, visual and physical detail. These choices feel well-suited to the modern experience of drinking wines of age and nuance. It grounds a wealth of material detail and finish in a relevant concept, albeit an implicit one, which keeps it from appearing superfluous or too on-trend, and finds a comfortable intersection between high-quality, expense and accessibility. More from dn&co. on BP&O.

Design: dn&co. Fonts Used: Brown & Pitch. Opinion: Richard Baird.

Branding for London restaurant group Vinoteca by British graphic design studio dn&co.

Branding for London restaurant group Vinoteca by British graphic design studio dn&co.

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Branding and wine list for London restaurant group Vinoteca by British graphic design studio dn&co.

Branding and wine list for London restaurant group Vinoteca by British graphic design studio dn&co.

Branding and wine list for London restaurant group Vinoteca by British graphic design studio dn&co.

Branding and wine tags for London restaurant group Vinoteca by British graphic design studio dn&co.

Branding and wine tags for London restaurant group Vinoteca by British graphic design studio dn&co.

What do you think of dn&co.’s brand identity work for Vinoteca? Share your thoughts in the comment section below or get the conversation started on Twitter.

10-Vinoteca-Brand-Identity-Website-DN&Co-BPO

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Logo Design – Wine Fandango  Logo Design – The Bone Line  Logo – Maaemo


  • Cronmoax

    Ugh, so good!!

  • Amber Goedegebuure

    Those wine labels are really lovely!

  • Process Magenta

    Love this, dn&co are producing really beautiful work, the devil is always in the detail – love those flourishes on the logo!