BPO


Varnom Ross by Bibliothèque

Opinion by Richard Baird

New logo and graphic identity designed by Bibliothèque for London-based specialist property recruitment service Varnom Ross

Varnom Ross is a London-based specialist recruitment agency carefully pairing property professionals with private and public sector clients operating throughout the UK. Their specialism emerges from a single-minded focus on searching for and discovering the perfect synergy between individual character and collective corporate culture, professional skill set and task. This is achieved through personal conversation rather than the impersonal algorithmic governance that characterises many of today’s recruitment firms. Varnom Ross worked with Bibliothèque to express this positioning through a distinct graphic identity of contrasts, graphic immediacy and personability across print (gifts, coffee cups, ink stamps, business cards and printed communications) and screen (website and social media posts).

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Speculations On Anonymous Materials by Zak Group

Opinion by Richard Baird

Catalogue by Zak Group for a trilogy of exhibitions that explore the theoretical lines separating the natural from and the artificial at Fridericianum

Speculations on Anonymous Materials (2013), nature after nature (2014) and Inhuman (2015) is a trilogy of exhibitions, curated by Susanne Pfeffer, that took place at Fridericianum, Europe’s oldest public museum, located in the German city of Kessel. The exhibitions, which mark the institution’s turn towards post-humanist thinking, intended to demonstrate how current artistic practices shift the theoretical boundaries separating the natural from the artificial. London-based design studio Zak Group was recently commissioned to catalogue the trilogy of exhibitions, which was then published by Koenig Books. The catalogue is set in German and English, has 220 pages and features three metallic spot colours.

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Tea & Glory by Socio Design

Opinion by Richard Baird.

Visual identity, logo, packaging and signage by Socio Design for loose-leaf tea experts Tea and Glory

Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.

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