BPO


DNA Development by Face, Mexico

Opinion by Richard Baird.

Brand identity, white and copper foil business cards for real estate investment and development business DNA development by Face

DNA development is a New York based, privately held and vertically integrated real estate investment and development business that looks to create beautiful, functional and liveable spaces. This intention is reflected throughout their new brand identity, designed by Mexican graphic design studio Face, across business cards, stationery, notebooks and website.

Logo and logotype for real estate investment and development business DNA development by Face

Face’s brand identity for DNA development is a pleasant mix of architectural modernity and robustness, interior materiality and classic flourish, which feels well-pictched for a business working within vertically integrated property development. This is visualised through sans-serif type, white ink over concrete grey, the texture and detail of mixed-fibre uncoated boards, a copper block foil and serif logotype, derived from a desire to express simplicity and elegance.

Brand identity and copper block foiled logo for real estate investment and development business DNA development by Face

Although concept does not feel particularly unique or rooted in some very specific values; elegance and simplicity could be applied to any number of products or services, type choice, colour and print finish function well to set tone, convey a sense of quality and satisfy some clear communicative intentions.

This also extends to what is a fairly generic mark that, taking its cues from entangled DNA strands, is an abstract representation of integrity and responsibility. It is rather implicit in its foundations, and familiar in its rendering, however, aesthetically, succeeds in introducing organic contrast, visual interest and a personable quality to the sharp terminals and traditional qualities of the logotype, and the reductive practicality of layout and sans-serif.

Brand identity, white foiled notebook for real estate investment and development business DNA development by Face

Brand identity and notebook for real estate investment and development business DNA development by Face

Brand identity and notebook for real estate investment and development business DNA development by Face

Brand identity, white and copper foil business cards for real estate investment and development business DNA development by Face

Brand identity, white and copper foil business cards for real estate investment and development business DNA development by Face

There is a very current and pleasing aesthetic quality to the work. Finishes and materials are sensible rather than superficial, benefit from a good use of space and layout, and while there is not a strong and specific concept, these emerge from and express some familiar but relevant industry-specific ideas. More from Face on BP&O.

Design: Face. Opinion: Richard Baird. Fonts Used: Atlas & Austin.

Brand identity and copper block foiled logotype for real estate investment and development business DNA development by Face

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Brand identity and website for real estate investment and development business DNA development by Face

What do you think of Face’s brand identity for DNA Development? Share your thoughts in the comment section below or get the conversation started on Twitter.

Brand identity and website for real estate investment and development business DNA development by Face

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  • Daniela

    Do you know which typeface are they using for the body information?

    • http://wwww.bpando.org/ Richard Baird

      I think it’s Atlas by Commercial Type.

  • http://atomicvibe.com/ atomicvibe

    I agree; it’s not conceptually ground breaking, but it all comes together in a modern, clean, restrained package that looks very polished and precise.