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The Golden Hour by Triboro

Opinion by Richard Baird

New Graphic Identity and matchboxes for The Golden Hour by Triboro

The Golden Hour is an outdoor seasonal restaurant located in New York’s The High Line Hotel. It is a place to experience the softening of sunlight with unobstructed views of the Chelsea skyline. The restaurant intends to draw to mind the casual elegance of a coastal soirée rather than the rushing of pre-dinner drinks. The restaurant space is described as being a lush outdoor dining room where brass tables meet tropical vegetation and aisles of topiary. Drinks are centred around the escapement of the summer heat which compliments dishes inspired by the flavours of late summer on the North Atlantic, created to be enjoyed outdoors. There is a theatre to the experience in its spatial considerations, performative aspect, in the transitions that happen over time within the restaurant (small plates to large platters), and the evocation of a time and place. This temporal quality also emerges in the design of The Golden Hour’s visual identity, in the intersection of the graphic and the material, in the use of abstract motif, shape and symbology by American design studio Triboro across menus, coasters, notecards, business cards and website.

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WeWork by Gretel

Opinion by Richard Baird

New visual identity designed by Gretel for New York-based co-working business WeWork

Founded in 2010 and headquartered in New York, WeWork began as a workspace provider and has grown to offer a broader infrastructure of community management and support, event programming and virtual network management for small and large businesses, entrepreneurs and freelancers.

With significant and rapid growth WeWork worked with Gretel to align its visual identity with its purpose. “Framework”, a graphic route that functions as a visual metaphor for WeWork itself, replicating its activities and behaviours, is a responsive and dynamic structure that responds to any spatial format in new and interesting ways, on screen and in print, governing and linking, alongside a simple colour palette and imagery, all of WeWork’s communications. These include small and large format posters, signage, magazine and website design.

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Heyday by Collins

Opinion by Richard Baird & Seth Rowden

Logo, visual identity, copywriting and packaging design by Collins for Trget's new own-brand consumer tech and accessories range Heyday

Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday simplicity, robustness and utility with novelty and cheerfulness by way of shape, colour and materiality. Heyday’s visual identity and packaging design, developed by New York and San Francisco-based Collins in collaboration with Target Creative, is deceptively simple, it is loaded with a bunch of neat ideas that recognise, not just how product is presented and its value and functionalities communicated in store, but also how these products migrate and seek attention online. This can be seen in the approach to product, packaging and lifestyle photography.

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