Selected by Richard Baird.
February’s highlights included Collin’s packaging for Modern by Dwell Magazine, DIA’s work for digital retouching company Bespoke, and Anagrama’s brand identity for Swiss specialities market Helvetimart. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.
This feature brings together some of the most unusual / thoughtful / distinctive projects published on BP&O each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.
Opinion by Richard Baird.
Suomen Jäätelö is a super-premium ice cream brand currently available in five flavours and a sorbet. These include Milk, Pistachio, Vanilla and Chocolate made from Finncattle milk, a Rhubarb sorbet and Spruce created in collaboration with iconic furniture maker Artek. Although ice cream is internationally ubiquitous, Suomen Jäätelö is described as having a distinctively Finnish character. This is expressed throughout its brand identity, developed by Helsinki-based Werklig, in its balance of unique structure, use of space and pattern, modern logo, type contrast, and a still life approach to art direction.