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Helio by Bedow, Sweden

Opinion by Richard Baird

Visual identity and print by Bedow for Stockholm-based co-working space Helio

Helio is a flexible co-working space and meeting venue with 8 different locations in and around the Swedish capital of Stockholm. It is made up of spaces with large desks for groups, small quiet areas for individuals, private meeting rooms and places to mix. These share an interior design language of modern utility and high quality handcrafted surfaces, upholstery and finishes. Helio membership is diverse, with people from many different industries and backgrounds.

Based around the concept of the creative spark, “ignited when people from different fields work together”, Scandinavian design studio Bedow developed an energetic and playful visual identity that finds a commonality of form with interior, but introduces, in a considered and moderated way, a cheerful personality through bright colour, illustration and pattern. This links menus, posters, notebooks, stationery and business cards.

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Gustav Almestål by Bedow, Sweden

Opinion by Richard Baird

Brand identity and business card designed by Bedow for Swedish still life and food photographer Gustav Almestål

Gustav Almestål is a Swedish still life photographer who has built an extensive, high-profile and international client list that includes the likes of Electrolux, Wall Street Journal and Hermes. He now works from Stockholm, following several years in London, on projects that range from advertising and editorial to food and interiors.

The design of Gustav Almestål’s visual identity, which rested in the hands of Scandinavian design studio Bedow, touches upon his personal and innovative approach, use of light and shadow, and his frequent reference to enduring still life themes and historical art. These are expressed through a distinctive and individual monogram, its sculptural and dimensional qualities, an unusual multi-coloured foil, the chiseled serifs of Portrait and the broad monospacing of sans-serif Heimat Mono.

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Sakki by Bond, Finland

Opinion by Richard Baird

Logotype, business cards, icons and mobile-first experience by Bond for Sakki, Finland's national union of vocational students

Sakki is Finland’s national union of vocational students. It is made up of 15-20 year olds from a variety of nations, and offers support, tackles student issues, and engages in activism. Scandinavian graphic design studio Bond worked with the union to design and develop a mobile-first experience, and a visual identity made up of tilt-responsive iconography, a bright, simple and modern colour palette and quirky logotype.

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