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Maisonette by Lotta Nieminen Studio, United States

Opinion by Richard Baird

Visual identity and invitation for children's online retailer Maisonette by Lotta Nieminen Studio New York

Maisonette is an American online retailer of luxury children’s brands, founded by former Vogue co-workers Sylvana Durrett and Luisana Mendoza Roccia. The retailer carries a carefully selected yet extensive catalogue of clothing, homeware, gifts and accessories that mixes local up-and-coming brands with those that are well-established and international.

Maisonette’s visual identity, designed by New York based Lotta Nieminen Studio, intends to balance and juxtapose a sense of play and a modern sophistication though scribbles and their arrangement and colour, a simple outline logo, similar logotype and a gold block foil finish. These link a variety of assets that include swing tags, stationery, business cardspackaging and website.

This is one of a number of recently documented projects designed over the last few years and uploaded to the Lotta Nieminen Studio website last week. Also check out Rent The Runway, and Cienne.

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Moriarty by Bond, United Kingdom

Opinion by Richard Baird

Branding by Bond for London-based event planning business Moriarty

Inspired by the spontaneity and celebratory energy of parties and exploring the idea that curating great events is an art form, design studio Bond crafted a visual identity for new luxury event planning business Moriarty based around a series of abstract ink illustrations. These are paired with high quality dyed papers and boards, bringing a measured and distinctive contrast to printed assets that included folders, business cards and pitch documents.

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Planned Living Architects by A Friend Of Mine, Australia

Opinion by Richard Baird

Planned Living Architects (PLA) is located on Australia’s Mornington Peninsula and has an architectural portfolio that shows a sensitivity and responsiveness to the uniqueness of each site, is environmentally-consciencious, materially mindful, beautiful and functional. The studio is well-regarded, has decades of experience and expertise working within coastal and rural areas, is known for its pared-back style, and has a philosophy that is rooted in the fluid connection between the built and natural environment. These principles, considerations, style and expertise are expressed by their new brand identity, created by Melbourne-based design studio A Friend Of Mine, in the typesetting of logotype, the spacing of acronym, the design and finish of illustration, and the photography of Sean Fennessy. The project features printed assets such as business cards, envelopes and portfolio, and digital assets that included a responsive logotype and website.

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