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Finland 100 by Kokoro & Moi, Finland

Opinion by Richard Baird.

Brand identity, illustration and packaging by Kokoro & Moi for the celebration of Finland's centenary

This year Finland celebrates its centenary and will mark the occasion with a broad programme of events created and supported by a wide range of stakeholders. Based around the theme of “Together”, and with the intention of creating a cohesive and useful system to unite events and initiatives from local councils and independent organisations and businesses, Scandinavian design studio Kokoro & Moi created “Finland’s Faces”, a brand identity made up of an extensive and diverse library of faces, drawn in a variety of styles.

With a desire to be inclusive Kokomo & Moi also developed an online platform and complimentary app with developer Great Apes as a strategic part of brand identity. This invites Finns and friends of Finland to participate and edit selfies into unique cartoons, to share these via the social media or submit these to be part of the ‘Finland’s Faces’ collection. These will be used as part of event communications throughout the year.

Alongside print communications and packaging, Kokoro & Moi also developed advertising and several other projects that make up Finland 100. These included product, spatial and interactive design, working in collaboration with Miltton Creative.

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Well Coffee by Bond, Finland

Opinion by Richard Baird.

Brand identity and coffee cups by Bond for Helsinki-based vegetarian café Well Coffee

Well Coffee is a new vegetarian café in the centre of of the Finnish capital of Helsinki. It has a distinctive interior of steel frames and wood surfaces, exposed concrete walls, drilled and CNC cut panels of circles, large menu board, marine lamps and potted plants. These blend the current and utilitarian with the more welcoming. Scandinavian graphic design studio Bond worked with the café on brand identity. This included illustration and custom typography, implemented as signage, across packaging and throughout website. These are linked by wave-like elements, inspired by the symbol associated with cafe’s location in Kaivopiha, and recurring circular detail that makes a connection with interior design.

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Bespoke by DIA, United States

Opinion by Richard Baird.

Brand identity, custom typeface and business cards by New York based DIA for boutique retouching business Bespoke

Bespoke is a New York-based boutique digital retouching company working within the fashion industry and moving into its tenth year of business. With a desire to appeal to an increasingly more commercial clientele while not undermining their roots Bespoke commissioned graphic design studio DIA to develop a new brand identity. With a strong favour for contrast; in colour, proportion and type, DIA establish a bold visual expression for Bespoke that, aside from acknowledging past clients and with an eye for future ones, intends to help them stand out from their competitors. This runs across stationery, business cards and tote bags, down the side of portfolio pages, and sitting well at the foot of Bespoke’s new website.

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