Colours May Vary by Build, United Kingdom

Opinion by Richard Baird.

Logotype, custom typeface and tote bags by Build for Leeds based creative lifestyle store, independent bookshop and events space

Colours May Vary is a Leeds based creative lifestyle store, independent bookshop and events space. Its physical and digital stores are filled with a variety of products, from riso prints, books and magazines to ceramic sculptures, cards and banners. There is a variety to these objects, yet a curatorial through line of beauty and usefulness that makes the Colours May Vary name appropriate. Developing this, design studio Build created a visual identity of shape play, typographical modernity and idiosyncrasy, colour and form contrast, and a meeting of striking graphic expression and high quality material finish. This links a variety of assets. These included printed items such as tote bags, postcards, loyalty cards, carrier bags and stickers, as well as digital components like social media icons, promotional images, newsletter template and a website designed and built by Hungry Sandwich Club.

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A.N Other by Socio Design, United Kingdom

Opinion by Richard Baird

Luxury fragrance brand A.N Other – Branding and packaging by Socio Design, United King dom

A. N Other gives its perfumers the creative room to craft limited edition, luxury and high concentration fragrances free from the pressures of consumer trends, market segmentation and budgetary constraints. These are then sold directly to consumers through its website. A.N Other places greater value on the internal composition of each of its fragrances, and the inspirations and aspirations of its creators, than the outward expression and associated expense of boutique spaces, lavish adverts, glossy magazine coverage and celebrity endorsements. This direct to consumer approach and a focus on ingredient quality, concentration and sustainability, as well as perfumer and fragrance story, is distilled down and projected by graphic identity, developed by Socio Design, initially online through website, and continuing into packaging. These are linked by naming and strategy, and by details that include bespoke typeface and logotype, brand imagery and copywriting, also created by Socio Design.

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