BPO


Someone Somewhere by Sociedad Anónima, Mexico

Opinion by Richard Baird.

Logo and packaging by Sociedad Anonima for Mexican clothing, bag and accessory brand Someone Somewhere

Someone Somewhere is a clothing and accessories brand. Each of its products are designed and made in Mexico by small communities of textile artisans. The social and cultural contexts that are the foundation of brand are expressed by its new visual identity, created by Mexico City-based graphic design studio Sociedad Anonima, through naming and a graphic device that calls out maker and origin.

Continue reading this article


Qoñi by Leo Burnett, Canada

Opinion by Richard Baird.

Logotype and uncoated and unbleached products tags by Toronto-based Leo Burnett Design for Peruvian handmade knitwear brand Qoñi

Qoñi is a small artisan community in the Peruvian city of Puno creating hand knitted socks, scarves, gloves and shawls from alpaca fleece. With a desire to present itself as a modern fashion brand and with the intention of entering the international market, Qoñi worked with Toronto-based graphic design studio Leo Burnett to develop a new visual identity; from naming to wordmark, brand story to lookbook, and extending to promotional material and retail tags.

Continue reading this article


Tilly Sveaas Jewellery by Bond, United Kingdom

Opinion by Richard Baird.

Logotype, print, packaging and art direction by Bond for London-based Tilly Sveaas Jewellery

Tilly Sveaas is a London-based jewellery designer, and the designer behind Silver Service Jewellery. This year sees the launch of her first collection under her own name. This features a brand identity created by the London office of international design studio Bond, and included art direction, postcards, business cards and packaging. Through typographic form, colour, material, print finish and image, Bond’s brand identity for Tilly Sveaas intends to distil down and express the signature style of the brand, one described as being luxury with a progressive edge.

Continue reading this article


Faust by Snøhetta, Norway

Opinion by Richard Baird.

Brand identity, stationery and custom typeface by Snøhetta for Oslo-based high-end shoemaker Faust

Faust is a high-end shoemaker with its first signature store located in Oslo’s Barcode area. The shop is a small but impressive space consisting of five concrete niches and large carved wooden doors. Faust worked with Scandinavian studio Snøhetta to create both interior and brand identity. This was based around the The legend of Faust from the Renaissance, its basis for many literary, artistic, cinematic and musical works through the ages, and Faust as an ambitious person who surrenders moral integrity in order to achieve power and success. These served as historical reference points, taking a look back at a period where all shoes were handmade and bespoke. This then informed the calligraphic strokes of signage, wordmark and custom typography, is seen in the materiality of identity across stationery, business cards and packaging, and in the wood and vaulted forms of interior design.

Continue reading this article